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Rosie Huntington-Whiteley parades with large glasses and a maxi fur coat, like a true lady of the Italian bourgeoisie and aristocracy, in the (reconstructed) Gucci store, a setup that takes the place of the traditional catwalk for the presentation of the brand's Spring/Summer 2027. The Gucci fashion show is one of the most anticipated events of Milan Fashion Week, now in its fourth day.
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As he has often done in the past, Demna released a letter before the show to explain the creative ideas that led to the development of what we see on the catwalk: "The Store Show is the first collection in which I present my complete personal vision of the brand, based on everything I have learned about it since I arrived." The message refers to his year spent at Gucci and his conception of the brand, fundamental for the construction of the garments and looks.
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Demna sends on the catwalk a collection so varied and rich that it can easily be considered seasonless. The abundance of overcoats, leather and fur jackets and a particularly layered styling do not immediately make one think of the summer. His idea of fashion is always total and each collection is always complete. Tartan, striped and jacquard garments make their way among the monochrome looks, which had characterized the first collections for Gucci.
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As had already happened previously (in "La Famiglia", for example), the catwalk is inhabited by professional models and well-known faces who come from other fields, from the jet set to the world of the arts, to cinema. Even celebrities go shopping, after all. Nothing strange, therefore, in seeing Isabella Ferrari parade.
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Candice Swanepoel gets one of the brilliant minidresses, with seductive openings and glamorous details, which are part of the collection. Demna goes through, remaking them, all the stylistic eras of the Maison, which has had several creative directors and distinctive styles in its one hundred and more years of history. Impossible not to include a tribute to Tom Ford's early 2000s style.
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Tom Ford was also thought of in redesigning the black dress with a minimalist and cheeky style which was entrusted to the silhouette of Alex Consani. Long sleeves and no frills, just an opening on the side and a maxi side slit that puts the thigh in the foreground.
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The next season will be a beautiful dark-toned one for Gucci and for Demna, who has always found himself particularly at ease with the dark color palette, mixed with shades full of mystery. The Gucci boutique is a luxurious space frequented by some regularly, by others coveted. Among the former, socialites and women with well-kept wardrobes. In these photos, from left, Sabine Getty, film producer and designer, Poppy Delevingne, model and fashion icon, and former Spanish model and actress Naty Abascal.
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For Demna, fashion is the pretext to carry out a social study, in the past he had already declared his passion for the archetypes of style. Here he brings together inspirations, styles and eras, a varied humanity that could be that of passing through the ground floor of the Hotel Savoy where the story of Guccio Gucci began. This collection combines the street style of the new millennium and the preppy style of the youth of Rodeo Drive. The wardrobe of well-to-do ladies and that of divas, clubbers and businessmen. All with the desire to be noticed.
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Georgina Rodriguez had chosen Gucci for her recent red carpet at the Venice Film Festival. She is also in Milan for the brand's fashion show. Once again his choice fell on a coordinated with the tight jacket, this time in black leather.
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Gucci is often present in Ghali's wardrobe and it is no coincidence that the brand chose him as the spokesperson for its style at the Vogue World Milan fashion show last Tuesday. There he was in a tailored evening suit. For the show, a leather jacket with a zip is enough.
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Riccardo Samarcio is in a season particularly full of commitments and satisfactions, even off the set. After the flashes of the Venice Film Festival, also those of Fashion Week. For the Gucci fashion show the actor chose a biker jacket with Gucci Web on the sleeves.
