Hello Kitty joins hands with Mikan stationmaster to launch Gaojie’s first MRT train with fully painted interior and exterior

For the first time, Kaohsiung MRT Mikan Station Master has teamed up with the internationally renowned IP character Hello Kitty to launch the "Hello Kitty x Mikan Station Master ~ Super Best Friend" painted train today (31st). It is also Kaohsiung MRT's first MRT train with fully painted interior and exterior. It also simultaneously built an R10 Formosa themed station, launched a new product store and limited co-branded products, integrating the cute charm of the two popular characters into the city journey.

Kaohsiung Mayor Chen Chi-mai, Taiwan Sanrio Chief Operating Officer Li Mingxun, and Kaohsiung MRT Chairman Yang Yuekun jointly attended the first flight ceremony today, held a lighting launch ceremony for the entrance and exit of Formosa with Hello Kitty and Mikan stationmaster, and celebrated Hello Kitty’s birthday in advance with the fans on site.

The painted train has the theme of "Super Friends". It is the first time in Gaojie's 18 years of operation that the exterior of the train is fully coated and matched with theme-painted trains. Hello Kitty and the "cute but not ticketed" Station Manager Mikan are integrated into the train design.

In addition to the complete painting of the exterior of the car, the co-branded theme design is also continued inside the car. Even the green ring handles that are familiar to passengers are specially replaced with pink colors, creating a sweet atmosphere full of Hello Kitty style from the outside to the inside of the car. Gaojie also selected three stations, including the red line R16 Zuoying Station, the orange line O5 Formosa Station, and O1 Hama Star Station, to carry out colorful stickers on the platform doors, which have become highlights for tourists to take surprise photos.

Kaohsiung Mayor Chen Qimai said that the joint name of Mikan Webmaster and Hello Kitty shows that Kaohsiung is a city full of fun and worth exploring. Whether it is international IP or local culture, it can spark wonderful sparks in Kaohsiung. The joint collaboration between these two characters is not only the meeting of two lovely characters, but also the best practice for the city of Kaohsiung to go global and show its creativity and vitality.

Yang Yuekun, chairman of Gaojie, explained that this collaboration took more than a year of preparation by both teams, from the appearance of the train, the layout of the carriages to the station space and peripheral products. He hopes that fans can feel the joy of the two characters accompanying each other from taking the train to visiting the station.

After the Kaohsiung MRT "Hello Kitty︸ＸStationmaster Mikan～Super Best Friend" completed its maiden flight, it will continue to be put into operation to carry passengers. The joint train will run until September 30 next year. The limited-edition co-branded products have also been put on sale simultaneously at R10 Formosa Station Merchandise Hall and R16 Mikan Store starting from 10 a.m. this morning.