Higgsfield Raises $400 Million Series B at $5.4 Billion Valuation

Higgsfield announced Monday that it has raised a $400 million Series B at a $5.4 billion valuation. This new round is just eight months after nabbing a $1.3 billion valuation.

Founded by former Snap exec Alex Mashrabov in 2023, Higgsfield lets users create AI images and videos. It made headlines this past year for premiering AI-generated movies at both Cannes and in New York. It has tools like Cinema Studio to help filmmakers direct AI films and Marketing Studio for marketing and advertising teams. In a release announcing the round, the company touted $700 million in annualized revenue and 30 million users across 200 countries.

One growing market for the company has been enterprises. It is now working with 390 of the Fortune 500, it said. Mashrabov told TechCrunch that Higgsfield expects “enterprise adoption of video AI to become much more deeply embedded in everyday marketing and creative workflows.”