Hong Kong to Launch First Cross-Industry Luxury Exhibition in November

Hong Kong will roll out its first cross-industry exhibition for high-end products ranging from haute jewellery to supercars, yachts and private jets in November, as part of efforts to attract big spenders and cement the city as a global conference and event capital.

The South China Morning Post learned on Wednesday that the inaugural Festival of Connoisseurs will receive some of the HK$100 million (US$12.8 million) set aside in Hong Kong’s 2026-27 budget to attract large-scale international exhibitions to the city.

Event organiser Informa Markets will use AsiaWorld-Expo, located near Hong Kong International Airport, as its primary venue for the event running from November 4 to 6.

Other elements of the exhibition will be held in various locations across Hong Kong in an unprecedented “city-as-your-showroom” format.

A source said the exhibition was the first of many such projects to involve the meetings, incentives, conferences and exhibitions (MICE) sector.

“The government is in discussions over other projects, which will elevate Hong Kong’s offerings and experiences on MICE events and, of course, will in turn boost high-end tourism,” the insider said.

“The festival will be spread across several days, cater to different appetites of high-net-worth individuals and maximise interactions with them in iconic venues.”