How Asian-American campaigners helped turn the US’ deep-red South blue
Community engagement and viral merch campaigns contributed to Democratic victories in Republican strongholds
Quick Look
Asian-American organisers in Georgia, Texas and North Carolina leveraged years of local community engagement to help Democrats win races in Republican strongholds during last week's US midterm elections, including a viral 'Asian Ballot Girls' merch campaign in Georgia.
AI-generated summary
Why It Matters
Asian-American organisers in Georgia, Texas and North Carolina drew on years of local outreach efforts to support Democratic candidates in last week's midterm elections.
On tote bags distributed by Asian-owned businesses in the US state of Georgia, three Asian-American women appeared in a design inspired by the Three Ladies rice brand. The bags were part of a campaign that put a voting twist on the online “Asian baby girl” meme.
“We had an ‘Asian Ballot Girls’ campaign,” said Chany Chea, programme director of the Asian-American Advocacy Fund. “We had merch which went viral.”
As Democrats won races in Republican strongholds across the southern United States in last week’s midterm elections, Asian-American organisers in Georgia, Texas and North Carolina drew on years of local outreach efforts.
Open Questions
- Which specific races did Democrats win in Georgia, Texas and North Carolina?
- How much did the 'Asian Ballot Girls' campaign influence voter turnout?
- What specific outreach efforts were conducted in Texas and North Carolina?
