HUAWEI Reached 11 Percent Market Share in the Turkish Premium Tablet Market

Rapidly expanding its ecosystem focused on mobile productivity and creativity, HUAWEI continues its rise in the Turkish tablet market. According to independent market research company GfK's data for the January-July period of 2026, the brand strengthens its place in the top three by increasing its market share in the $500 and above premium tablet segment in Turkey to 11 percent.

In the first 7 months of 2026, when competition in the industry increases, HUAWEI will increase its market share from 9 percent in the same period last year to 11 percent.

The technology giant, which has achieved a relative growth of approximately 22 percent, continues to attract the attention of consumers, especially with its devices positioned in the upper segment.

Recent data shows that users are no longer using tablets just for watching videos or browsing social media; It shows that it sees itself as a primary working tool for business, education, design and direct content production.

The hardware and software optimizations offered by the brand are directly effective in this habit transformation.

HUAWEI's PaperMatte screen technology is one of the factors that shape users' preferences in the premium segment. Thanks to the nano-scale anti-glare layer, these screens significantly reduce reflection and eye fatigue and provide the experience of writing and drawing on real paper.

This structure turns the device into a natural notebook and canvas, especially for students and visual designers.

On the hardware side, M-Pencil stylus support with NearLink technology provides precise drawing with low latency, while the GoPaint application designed for professional content producers completes this infrastructure.

When combined with desktop-level WPS Office integration, advanced multi-window support and ergonomic keyboard accessories, tablets gain laptop functionality for workers on the go.

Strengthening its position in the market with new products, HUAWEI is refreshing its product range with the new MatePad Air model that it recently launched in Turkey. Standing out with its ultra-thin body and flagship hardware, the model aims to ease the workload of young professionals and university students.

As a special advantage for Turkey, new MatePad Air owners are provided with WPS AI features free of charge for one year. This artificial intelligence integration; It speeds up operational tasks such as automatic text creation, data analysis, graphics extraction, presentation preparation and summarizing complex PDF files.

With its renewed PaperMatte screen and high battery capacity, MatePad Air is expected to further increase HUAWEI's market share in the second half of 2026.