Tourism in luxury hotels is worth 10.4 billion, attendance has more than doubled since 2008

Luxury tourism in Italy is growing strongly: in 2025 the spending generated by customers of 5-star and 5-star luxury hotels stands at 10.4 billion euros, with an impact of 17.3% on the overall spending in Italian hotel establishments (just over 60 billion euros). Each overnight stay in a high-end hotel, according to estimates, generates an average of 702 euros in direct tourist spending, compared to the 209 euros of the average hotel.

At a regional level, Lazio ranks first with 2.3 billion euros, equal to 21.7% of the overall spending in the segment. Followed by Trentino-Alto Adige with 1.7 billion, Veneto with 1.4 billion, Lombardy with 1.3 billion and Tuscany with one billion. This was revealed by a survey published by Demoskopika.

Between 2008 and 2025, the luxury tourism sector recorded significantly higher growth than the hotel sector as a whole: attendance in 5-star and 5-star luxury hotels increased by 111.1%, compared to the +14.5% recorded by the hotel establishments as a whole.

In 2025, presences in high-end facilities approached 14.9 million overnight stays (+5.7% compared to the previous year) and arrivals were over 4.9 million (+5%), demonstrating Italy's growing attractiveness for high-spending customers.

In 2025, 809 5-star and 5-star luxury hotels will operate in Italy - 38 more than in 2024 (+4.9%) and 123 more than in 2023 - with a total availability of almost 110 thousand beds, up by 6.1% in the last year and equal to 4.8% of the national hotel accommodation capacity.