'Made for Germany' initiative: Companies plan investments of 850 billion euros

Almost 150 companies and investors want to invest a high three-digit billion sum in Germany by the end of 2028. At the same time, however, they are calling for reforms. Since the campaign began, the number of participants has more than doubled.

The corporate initiative “Made for Germany” wants to invest more than 850 billion euros in Germany by 2028. 147 companies and investors had joined, the initiative reported before an exchange in Berlin with Chancellor Friedrich Merz, Finance Minister Lars Klingbeil and Economics Minister Katherina Reiche. In 2025 alone, more than 200 billion euros were invested. The central message remains: “We believe in Germany. We want to invest here.”

Although some companies have changed their plans, the net investment plans of companies that joined by February increased by a low double-digit billion amount. While energy suppliers and investors have increased their investments, infrastructure operators are putting on the brakes and in the pharmaceutical sector companies' willingness to invest is dampened.

At the first meeting of “Made for Germany” in July 2025, Merz sought solidarity with top managers and spoke of one of the largest investment initiatives in recent decades. At that time, 61 companies and investors had promised investments of at least 631 billion euros in Germany by 2028. Even back then, it remained unclear exactly how much would be lost beyond planned investments.

The initiative, which was initiated by Siemens and Deutsche Bank, among others, now called for renewed efforts from politicians: "What is needed are reforms that relieve the burden on companies and citizens, promote new technologies and strengthen the capital markets so that private capital flows more quickly into innovation, infrastructure and new jobs."

Germany has everything it needs for growth, said Siemens boss Roland Busch. “Now we have to speed up the reforms – and above all, seize our opportunity in industrial AI.”