
Instagram 開始測試最長 90 分鐘的長影片上傳功能,打破過去以短影音為主的策略。此舉引發外界關注是否將挑戰 YouTube 的長片營利模式與廣告分潤機制。
AI-generated summary
Meta 曾在約 8 年前推出 IGTV 服務提供長影音,但最終停止營運。
社群平台 Instagram 開始測試長影片上傳功能,創作者未來可上傳最長 90 分鐘的影片,打破過去以短影音為主的內容策略。這項新功能不僅讓創作者有更多空間呈現完整內容,也引發外界關注,Instagram 是否有意進一步發展影片廣告分潤機制,挑戰 YouTube 長期建立的創作者營利模式。
近年短影音席捲社群平台,不過,短影音雖然有助於快速累積觀看次數及觸及新受眾,創作者卻不一定能直接從平台獲得相應收入。反觀 YouTube 透過影片廣告與合作夥伴計畫,建立成熟的分潤制度,成為不少創作者經營長影音內容的重要選擇。
Instagram 負責人 Adam Mosseri 日前在創作者經濟相關訪談節目中指出,創作者收入主要來自品牌合作,也有部分來自粉絲支持及平台獎勵。他表示,Instagram 目前仍有規模有限的績效型獎勵計畫,但相關支出遠高於收入,因此不適合大幅擴張。
YouTube 的營利模式則相對明確,加入 YouTube 合作夥伴計畫的創作者,可取得影片頁面廣告收入的 55%。
Instagram 此次測試最長 90 分鐘的影片功能,並非首次嘗試長影音。Meta 早在約 8 年前便推出 IGTV,但該服務最終已停止營運。如今重新擴大長影片功能,市場關注 Meta 是否會在影片中導入廣告,讓創作者除了品牌業配及粉絲訂閱,也能透過觀看次數獲得收入。
Meta 發言人表示,目前尚未公布長期營利模式,但正探索讓創作者透過品牌、粉絲及 Instagram 本身賺取收入的方式,包括績效型獎勵。Instagram 能否藉此建立更具吸引力的創作者分潤制度,仍有待後續發展。
AI outlook — possibilities, not facts
Instagram 將評估長影片功能的市場反應並探索營利模式
Likely · Within months

Former Taiwan TV anchor Gu Ansheng passed away on the 3rd at the age of 83. Former colleague Li Siduan posted a condolence message, recalling Gu Ansheng's heart-warming actions during his lifetime, and expressing gratitude for the friendship between his superiors and seniors, triggering an outpouring of mourning in the news circle.

Hong Kong journalists may need to rely on judicial review if the government refuses land record requests, as officials pledge fast-tracked processing during a Legislative Council meeting.

Senior TV anchor Gu Ansheng passed away on the 3rd at the age of 83, his wife Hu Jin sadly confirmed. Taiwan Television expressed its condolences, and Dai Zhongren, a former anchor of Taiwan Television, also wrote in memory of his former commander and expressed his gratitude for his professional demeanor and warm guidance.

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