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BackInstagram now lets users change music on published feed posts and carousels
Instagram now lets users change music on published feed posts and carousels
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TechCrunch5 hours agoTech1 min readUnited States

Instagram now lets users change music on published feed posts and carousels

Quick Look

  • Instagram has launched a "Replace Audio" tool, enabling users to change music on published feed posts and carousels without losing likes or comments.
  • This update provides creators with more creative control, addressing a previous limitation and contrasting with recent controversial feature removals.

AI-generated summary

Why It Matters

Instagram previously required users to delete and re-upload posts to change music, losing engagement. This new feature aims to give creators more control over their content.

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Instagram announced on Tuesday that users can now swap out the music on their published feed posts and carousels. Until now, users could only change the music on a post by deleting it and then re-uploading it.

With a newly launched “Replace Audio” tool, users can update the music on their post at any time while keeping the post’s existing likes, comments, shares, and reach intact. The Meta-owned company says the new feature is another step in its efforts to build tools that give creators more creative control over their content.

The update removes a limitation that forced creators and brands to choose between keeping a post’s engagement and updating its soundtrack. In some cases, changing a song can help keep content aligned with trends. Other times, people may want to refresh old posts to reflect their evolving music tastes.

The new feature is accessed by navigating to the post where you want to change the audio, then tapping the two-line menu in the top-right corner of the post. You will then need to scroll down to “Edit,” after which you’ll see the option to swap out the audio.

Instagram has come under fire over the years for introducing controversial features that many users never wanted, so it makes sense for the social media giant to now add a small but meaningful feature that people may actually find useful.

For example, the social media giant recently killed a feature that allowed users to modify photos from public Instagram accounts using AI. The company said last week that the feature “missed the mark” and would be removed.

Open Questions

  • How widely will this feature be adopted by users?
  • Will this feature lead to more content refreshes?
  • What other creator tools will Instagram prioritize next?

Related Topics

This article was originally published by TechCrunch.

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