
蘋果首款摺疊手機iPhone Duo亮相,但分析師指出機身過大可能不利單手操作,且供應鏈傳蘋果明年將推出更接近一般手機尺寸的第二代機種,可能導致消費者延後購買,成為新品上市後的兩大考驗。
AI-generated summary
蘋果推出首款摺疊手機iPhone Duo,採用書本式折疊設計,外螢幕5.4吋,內螢幕7.6吋,定位為高端生產力裝置。
蘋果首款摺疊手機iPhone Duo買氣有隱憂?分析師這麼說。(圖取自蘋果官網)
〔財經頻道/綜合報導〕蘋果首款摺疊手機 iPhone Duo 正式亮相,但分析師卻認為,過大的機身可能不利於手掌較小的消費者操作,加上供應鏈傳出蘋果明年將推出一般尺寸的第二代摺疊機,可能使部分果粉延後換機,恐讓部分消費者選擇先觀望,成為新品上市後的2大考驗。
外媒報導,Jefferies分析師Edison Lee週四在報告中指出,iPhone Duo雖然看起來相當時髦,但市場是否真正偏好這種尺寸仍有待觀察,使用者若想單手握持手機並同時操作螢幕會更加困難,尤其對手較小的人更不方便。
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更值得注意的是,Jefferies供應鏈調查顯示,蘋果可能在明年推出第二代摺疊iPhone,尺寸將更接近一般手機,但價格可能進一步提高。Lee認為,若消息屬實,意味iPhone Duo可能成為一次性的特殊尺寸機種,也可能讓部分消費者乾脆等待下一代「正常尺寸」版本。
蘋果新任執行長John Ternus日前在公司年度產品發表會上正式揭曉iPhone Duo。這款裝置採用類似護照的書本式折疊設計,闔上時配備5.4吋外螢幕,展開後則可使用7.6吋大螢幕,主打觀看影片、遊戲、工作與多工處理等使用情境。
不過,大螢幕同時也是潛在問題。對多年來習慣單手使用iPhone傳訊息、滑動頁面與操作介面的消費者而言,Duo的尺寸可能需要重新適應。
價格方面,iPhone Duo起售價為1999美元(約新台幣為6萬2968元),與發表會前市場預期大致相符;最高規格版本價格則約3199美元(約新台幣為10萬768元)。蘋果股價週三收盤小幅下跌,週四早盤則略為反彈。
市場對Duo能否成為蘋果下一個爆款也仍有疑問。AT&T執行長John Stankey接受Yahoo Finance訪問時表示,摺疊手機本身並不是全新概念,Android陣營過去幾年已推出多款表現不錯的摺疊裝置。
Stankey指出,Android與iOS使用者對各自生態系都具有高度黏著度,而從目前市場經驗來看,摺疊手機更像是一種針對特定需求的利基型產品,尚未成為被廣泛接受的主流裝置。這也意味,iPhone Duo能否突破既有摺疊手機市場的侷限,仍有待實際銷售表現驗證。
一手掌握經濟脈動 點我訂閱自由財經Youtube頻道
AI outlook — possibilities, not facts
蘋果將在明年推出第二代摺疊iPhone,尺寸更接近一般手機
Possible · Within months
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