The annual event in the tourism industry, "ITF Taiwan International Travel Fair", will be held at the Taipei Nangang Exhibition Center from November 6 to 9. The ITF organizer stated that in 2026 ITF focuses on new themed travel options, from Antarctic expeditions, Arctic Circle aurora, scenic trains, cruises, to New Year's Eve fireworks, snow season and Spring Festival limited itineraries. You can see more travel products that emphasize unique experiences, seasonal characteristics and in-depth content. If you want to purchase discount travel products and collect the latest travel information, just visit the exhibition venue in person!
When consumers visit travel shows this year, in addition to looking for the travel products and information they want, what other travel trends are worth noting? The organizer of the ITF said that in recent years, the tourism trend has been towards high-quality, in-depth and long-term travel, around the world, and polar adventures. In response to tourists paying more and more attention to travel quality and unique experiences, various travel agencies have also launched themed products such as long-day around the world, polar adventure, railways, cruises and hiking, and exploring nature. For example, Southeast Travel is the exclusive agent for the "Peace Boat" around-the-world voyage, which will depart from Keelung in 2027 and cross Africa, Alaska and other places in 104 days; in 2028, it will set sail from Kaohsiung and connect the Aurora Borealis in Iceland, Polynesia and Machu Picchu in 106 days, providing a long-term travel option of "traveling around the world in one trip". Lion Travel launched the "20-Day Antarctic Peninsula 2027 Xibao Dream Chaser", which takes a luxury cruise across the Drake Passage, and is led by an expedition team to land on the ice sheet, where you can enjoy penguins and glaciers up close; the "14-Day Summer in the German Alps" combines the Glacier Train, First Class Scenic Train, and experiences such as Jungfraujoch and Matterhorn. There are also themed products such as the Finnish Glass House, Canada's Yellowknife Aurora, East African Animal Migration and Mediterranean Cruises, providing travelers with more in-depth travel options.
The end of the year is approaching, and New Year's Eve, snow season, winter vacation and the Lunar New Year are coming one after another. Seasonal restrictions and special events are also important purposes for arranging travel. The organizer of the ITF explained that this year’s Travel Fair Lions launched the winter limited lighting of Shirakawa-go Gassho Village. Many travel operators are planning Japanese and Korean skiing, New Year’s Eve fireworks and Spring Festival tourism products, and different ways of playing can be locked according to seasons and holidays. Niyori Travel Agency specializes in "Guaranteed Stay at Ginzan Hot Spring", allowing people to realize their dream of staying at a popular hot spring hotel in winter. Sports and hiking are both popular themes. Southeast Travel has launched a guaranteed participation itinerary for the 2027 Okinawa Marathon, which is the only marathon that can run into the Kadena Air Base; the Kumano Kodo Hiking Itinerary provides a "Double Pilgrimage Handbook" for the Kumano Kodo Trail and the Spanish St. James's Way. After completing the Japanese route, those who complete the Spanish St. James's Pilgrimage in the future can apply for a Double Pilgrimage Certificate; Furi Travel Agency launches the "5-Day Moving Seoul" World Athletics Platinum Label Event Seoul International Marathon. Festivals are coming one after another at the end of the year, and Spring Festival itineraries in India, Nepal and other places are packed. From sports events, in-depth hiking to festival travel, they are the key to modern tourism.
In addition, cross-border tourism has become a trend, extending travel experience from daily life to local culture. As travelers’ needs extend from purchasing itineraries to pre-trip planning, in-trip services and on-site experiences, this year’s ITF will also see more cross-field exhibitors. Juyan Hutong and Pingtung City Shengdi Temple Cifeng Palace, which are participating in the exhibition for the first time, respectively focus on tourism content from food and local beliefs. Cifeng Palace brings the image of palaces and temples into the exhibition venue, introducing Pingtung through Mazu beliefs and local culture. The ITF organizer also cooperated with the health care brand Weide this year to promote gifts and send out value-for-money gifts at the entrance on the 4th floor every day. From food and health to local culture, different areas of life have more connections with travel.
In addition to introducing consumers to travel around the world, this year ITF also welcomes world travelers to set off in Taiwan and learn about Taiwan in more ways. The on-site exhibition brings together in-depth tours of Taiwan such as forests, railways, guest villages, tribal tourism and local culture, presenting Taiwan's diverse ways of playing. For example, this year the National Forestry Center will use the fog forest as its theme and will bring the popular "Made in the Forest" Taiwanese wildlife puppets. It will also invite people who love nature and care about the sustainability of the mountains and forests to enter the mountains and forests. Travel operators have also launched more Taiwan itineraries that combine nature, culture and sustainability. For example, Southeast Travel has launched a cultural-themed itinerary that combines the special exhibition of the "Dragon Tibetan Sutra" in the South Campus of the National Palace Museum, Alishan and Tefuye Trail; Lion Travel's "Xuyue" Chiayi itinerary combines high-speed rail, special trains, Alishan Five Senses Forest Therapy and Danai Valley ecological experience, integrating the concept of net-zero tourism. Let travelers gain a more diverse understanding of Taiwan from the perspectives of mountains, forests, ecology, art and culture. 2026 ITF Taiwan International Travel Fair pre-sale tickets are on sale from now until November 5, and can be purchased through Klook, KKday, ibon ticketing system, FamiTicket, udn ticketing network and TaiTIX. For more information, please visit the ITF Taiwan International Travel Fair official website.
