J.LINDEBERG’s 30th anniversary show releases new autumn and winter products, with the theme of competitive aesthetics, urban simplicity and Nordic nature

J.LINDEBERG's Falcon series with a competitive aesthetic theme combines burgundy and pink tones to recreate the elegant golf style for women. Prices can be negotiated in store. (Photo by reporter Pan Shaotang)

J.LINDEBERG, a fashion brand born in Stockholm, Sweden in 1996 and started out as golf apparel, has gradually extended its Nordic design vocabulary to the fields of fashion and functional life in recent years, using its signature Bridge logo to symbolize the connection between sports and fashion. Yesterday (10th), J.LINDEBERG held its 2026 autumn and winter new products and 30th anniversary show. With the theme of "Style Thirty, Keep Moving Forward", it reorganized the design context of 30 years, focusing on the three major styles of competitive aesthetics, urban simplicity and Nordic nature, demonstrating the brand positioning of both function and fashion.

The design with the theme of competitive aesthetics returns to the profound golf genes, and uses functional materials and bright colors to break away from the traditional sportswear framework. The Falcon series uses lavender purple and mellow wine red, the Sky series uses blue, white, and black to outline clear outlines, and the Summit series uses forest and lake green to depict the morning light reflecting the fairway. The most eye-catching 30th anniversary series uses bright pink to pay tribute to the brand's history. It is inspired by the pink trousers worn by golf star Jesper Parnevik when he won the Byron Nelson tournament in 2000, bringing classic memories back to the present day.

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J.LINDEBERG’s 30th anniversary collection recreates classic moments in bright pink. Men's 30th anniversary four-way stretch performance pants, 6,980 yuan.

Off the court, the Urban Simplicity theme reshapes urban wardrobes through Nordic minimalism, blurring the boundaries between formal wear, leisure and sports; the other Nordic ecru theme depicts the Nordic landscape with earthy colors such as sandstone, oatmeal, and tan. Through layered wear and functional materials, the clothing can be freely transformed according to different scenes. Both themes include the Wisdom, Rhythm and Exploration series. The Wisdom series re-adjusts the silhouette of traditional suits and uses soft materials and comfortable tailoring to reduce the formal sense of formality; the Rhythm series uses classic handwritten totems, Digital Bridge and architectural lines to connect commuting and leisure life; the Exploration series emphasizes lightness and warmth, and enhances functional features through materials such as Hybrid composite fabrics, knitted splicing down and Allied down.

J.LINDEBERG uses burgundy tones to outline the vision of autumn and winter. The rhythm series cardigans incorporate classic handwritten totems, integrating distinctive brand imprints into urban casual styles, and the prices are negotiable in stores. (Photo by reporter Pan Shaotang)

J.LINDEBERG's Nordic ecru-themed smart series of suits use warm earth tones to depict a calm temperament. Prices are negotiable in stores. (Photo by reporter Pan Shaotang)

The Discovery series of women's clothing, which debuts on the stage for the first time, uses materials to enhance wearability. Long version of turtleneck vest, 9,980 yuan.

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