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BackJoe Rogan and Spotify renew massive podcast deal
Joe Rogan and Spotify renew massive podcast deal
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The Verge1 hour agoBusiness1 min readUnited States

Joe Rogan and Spotify renew massive podcast deal

Multi-year deal valued at $250 million expands distribution of The Joe Rogan Experience

spotifyjoe roganpodcast

Quick Look

  • Spotify has signed a new multi-year, $250 million licensing deal with Joe Rogan.
  • The agreement allows The Joe Rogan Experience to continue on Spotify while maintaining distribution across other platforms like YouTube and Apple.

AI-generated summary

Why It Matters

Spotify first signed an exclusive streaming agreement with Joe Rogan in 2020. The show has since become a significant platform for political figures.

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Spotify has renewed its licensing agreement with Joe Rogan, whose podcast remains the number one show on the platform — and in the world. As reported by The Wall Street Journal, the multi-year agreement is valued at around $250 million, allowing new episodes of The Joe Rogan Experience to appear on Spotify and across other platforms each week.

The renewal builds on the lucrative relationship between Spotify and Rogan that began with an exclusive streaming agreement for The Joe Rogan Experience in 2020. The company later allowed the show to be distributed to YouTube, Apple, and other podcasting platforms as part of its 2024 deal with Rogan.

The controversies surrounding Rogan’s show haven’t stopped Spotify from partnering with him. During the 2024 election season, the show became a campaign stop for high-profile politicians, including Donald Trump and JD Vance. “Six years later, JRE remains a defining show on Spotify, with a massive global audience and a format built around the wide-ranging, long-form conversations that have become its signature,” Spotify says in its announcement.

Open Questions

  • What are the specific performance metrics required by the new contract?

Related Topics

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PeopleJoe RoganDonald TrumpJD Vance
OrganizationsSpotifyThe Wall Street Journal
Topicsjoe roganpodcastlicensing agreementmedia business
This article was originally published by The Verge.

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