
Judge orders deletion of advertisements within 48 hours and provision of access records to identify those responsible for the posts.
The São Paulo Court of Justice ordered Meta to delete advertisements that improperly use the image of singer Zezé within 48 hours of the subpoena, in addition to providing access records to identify those responsible for the posts, which would be scams and not bets.
AI-generated summary
Provisional Measure 1,394/2026, issued by President Luiz Inácio Lula da Silva at the end of September, extinguished the fixed-odd betting market and legalized online casinos and prohibited any type of advertising of bets in any means of communication, physical or digital. Zezé's case does not refer to any of the 88 companies that had authorization from the Ministry of Finance to operate.
In the decision, handed down on Wednesday (4) by the Court of Justice of São Paulo, judge Fernando José Cúnico determined that the advertisements be deleted within 48 hours, counted from the date of the subpoena. According to lawyer Pupo, Meta has already been summoned.
The judge also ordered the company to provide all access records to internet applications and registration data linked to them. The objective is for those responsible for the posts to be identified and held accountable.
In an interview with g1, Zezé's lawyer said he believes that the posts are not actually for betting, but rather scams.
Fixed-odd betting companies and so-called online casinos from legalized companies have been banned from operating since the end of September, when President Luiz Inácio Lula da Silva issued a Provisional Measure extinguishing the market.
Provisional Measure 1,394/2026 also prohibits any type of advertising of bets in any means of communication, whether physical or digital. Zezé's case, however, does not refer to any of the 88 companies that had authorization from the Ministry of Finance to operate.
It is not the first time that the singer has had his image misused in advertisements on social media. According to Pupo, the singer has been the constant target of advertisements from the most
AI outlook — possibilities, not facts
Meta will be notified and must remove the ads within 48 hours.
Very likely · Within hours
Those responsible for the posts will be identified through the access records provided by Meta.
Likely · Within days

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