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BackCheil Worldwide and Amazon, Seongsu-dongseo K-brand overseas expansion support event
Cheil Worldwide and Amazon, Seongsu-dongseo K-brand overseas expansion support event
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연합뉴스14 minutes agoBusiness2 min readSouth KoreaView original

Cheil Worldwide and Amazon, Seongsu-dongseo K-brand overseas expansion support event

Supporting K-brand global business growth in Seongsu-dong, Seoul

Cheil Worldwideamazon advertisingSeongsu Airport

Quick Look

  • Cheil Worldwide will hold the 'Seongsu Airport by Amazon Advertising' event with Amazon Advertising in Seongsu-dong, Seoul from the 12th to the 14th.
  • This event, which supports K-brand's global business growth, features an experiential space and expert sessions, and participation is free for domestic and foreign brand marketers upon pre-registration.

AI-generated summary

Why It Matters

Cheil Worldwide is collaborating with Amazon Advertising to hold the 'Seongsu Airport by Amazon Advertising' event to support the global business growth of K-brands. An experiential space where you can experience full-funnel advertising media and a session with global marketing experts will be provided.

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Cheil Worldwide announced on the 10th that it will hold the 'Seongsu Airport by Amazon Advertising' event with Amazon Ads in Seongsu-dong, Seoul from the 12th to the 14th to help K-brands grow their global business.

Under the slogan ‘Where your brand takes off to the world’, this event will feature an experiential space where you can experience Amazon’s full funnel advertising medium and various sessions by global marketing experts.

Full funnel is a marketing strategy that encompasses the entire process from the consumer's first awareness of the brand to the actual purchase of the product.

In the experience space, participants can see the role Amazon plays in the daily lives of global consumers through advertising demos for Alexa, Twitch, and Prime Video.

In the session program, global marketing experts and brand leaders will appear as speakers and share overseas expansion strategies. In particular, the case of 'Biodance', a domestic beauty brand that succeeded in entering the global market using Amazon advertising, is also introduced.

The event is aimed at domestic and foreign brand marketers, and participation is free if you pre-register through the official website.

Open Questions

  • What is the specific schedule and speaker list for the event sessions?
  • What are the details of the Amazon advertising space that will be demonstrated in the experiential space?
  • When is the pre-registration deadline?

Related Topics

Cheil Worldwide
Organizationsamazon advertisingBiodance
PlacesSeongsu-dong, Seoul
Topicsamazon advertisingSeongsu AirportK-Brandglobal marketingfull funnelBiodance
This article was originally published by 연합뉴스.

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