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BackKO stämmer Postkodlotteriet för brott mot måttfullhet i reklam
KO stämmer Postkodlotteriet för brott mot måttfullhet i reklam
NEWS
SVT Nyheter2 hours agoBusiness1 min readView translation

KO stämmer Postkodlotteriet för brott mot måttfullhet i reklam

Konsumentombudsmannen anser att Postkodlotteriets marknadsföring bryter mot spellagens krav på måttfullhet och vill att den förbjuds.

Quick Look

  • Konsumentombudsmannen (KO) stämmer Postkodlotteriet och anser att deras reklam bryter mot spellagens krav på måttfullhet.
  • KO vill att reklamen förbjuds med vitesföreläggande.

AI-generated summary

Why It Matters

Spellagen ställer krav på att marknadsföring av spel och lotterier ska vara måttfull.

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Lagen säger att marknadsföring av spel och lotterier ska vara måttfull. Det tycker inte KO att Postkodlotteriet lever upp till, och pekar bland annat på en reklamsnutt där det regnar pengar över ett villakvarter och att det brådskar för att få vara med.

”Vi vill få ett förtydligande om vad spellagens krav på måttfullhet innebär”, säger Elin Berner, processråd på KO, i ett pressmeddelande.

KO vill att reklamen förbjuds och förenas med ett vite om inte annonseringen tas bort.

Open Questions

  • Hur kommer domstolen att bedöma måttfullhetskravet?
  • Vilket vitesbelopp kan det bli aktuellt med?

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This article was originally published by SVT Nyheter.

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