The rise of video podcasts in French political communication

As is often the case, media innovations come from the United States. Nearly two years after the return of Donald Trump to the White House, driven in part by the rise of video podcasts, the phenomenon is spreading to France. And it's accelerating: as the presidential election approaches, the candidates are banking on these long formats, listened to everywhere and at any time. To the point that Florian Silnicki, founder of the communications agency LaFrenchCom, speaks of 2027 as “the election of the headset”.

Certainly, comparison is not right, warn Mathieu Gallet and Jean-Jacques Bourdin, associated since the end of January in a video podcast where the former star interviewer of BFMTV and RMC has already received François Hollande and Bruno Retailleau, before Dominique de Villepin, whose interview will soon be broadcast. For the former boss of Radio France as for his partner, the United States stands out from France with more “militant” podcasts and “showmanship” campaigns.