Celine Dion fever takes over Paris with derivative products and new events

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For more than 10 days, it's been a show before its time. A queen who knows how to keep her fans waiting and who even offers them unexpected duets. Celine Dion has Paris at her feet, two years after a memorable performance. The Céline Mania has started again, and while we wait for the curtain to rise, business has already begun.

In a Parisian department store, there are 80 square meters entirely devoted to the star. Here, no jewelry, but security worthy of a luxury boutique and numerous fans, ready to spend lavishly, to leave with a piece of their idol. A customer and fan has a budget of “200 euros”, “but you never know”, she says, because with “the music in the background”, she would be ready, she jokes, to go “to 400”. Everyone came to look for exclusive products starting at 12 euros and going up to 195 euros. Items on which the singer's company would in principle receive between 10 and 20%. A fan from Amiens couldn't resist, she had even reserved her vacation budget for her purchases. She says she spent "almost a salary, a minimum wage", while ironically saying: "There are people who have bullion, I have Celine Dion".

“It’s 30 years of passion”

Nothing is ever enough for true fans, ready to buy without counting. “That’s 30 years of passion ahead of me. I have more than 900 objects on Celine Dion.” Christophe Meignen has been accumulating memories since his childhood: magazines, T-shirts, mugs, CDs... A treasure that he estimates at 10,000 euros and which he intends to add to even more. “Even if it’s expensive, too bad, Céline Dion is priceless. I really want to own a new object from 2026,” he confides. For Christophe, this year, it will be a t-shirt, in the absence of a concert ticket.

Like him, there are thousands who did not have tickets. And event organizers have understood this well. Because even without Céline on stage, tickets are going strong. Wednesday evening, in a Parisian venue, we found 2,600 overheated fans. They spent between 29 and 39 euros for an XXL karaoke. The Céline madness has won Paris and this type of event will multiply until 2027.

A box set from Pierre Hermé

In the Celine Dion business, everyone wants their piece of the cake. And there are derivative products that are more unexpected than others. Pierre Hermé, for example, is releasing a collector's box with macaroons chosen by the singer. “Passion fruit, chai latte, olive oil and tangerine…” explains the pastry chef. It costs 38 euros for 8 macarons, compared to 27 usually. Even for Pierre Hermé, Céline's image is worth gold. "I think we're a little less known than Céline Dion. And as soon as we went on sale on our site, in 3 hours, there were 300 orders. So it's incredible," he slips.

But in history, the big winner remains Celine Dion. From ready-to-wear brands to supermarkets, more than an icon, she is a businesswoman who for 40 years has been building a musical and financial empire. "Having activities outside of music is nothing new. But derivative products as we hear it today are quite recent. It's ultimately the first time she's done it to such an extent," underlines Jérémy Parayre, author of Céline Dion, album by album, published by Gründ.

A sales machine driven by fans who are still loyal. Céline fever has reached Paris, and it is difficult to escape it.