La Séptima starts strong with a 2.8% audience share on its first day of broadcast

This Thursday the 5th, a historic event occurred for the world of television, the birth of a new general free-to-air network, La Séptima. It did so at 12 in the morning with a speech by its editorial director, Javier Ruiz, and then, what will be its usual programming.

The channel started with a 2.8% average audience share for the day, well above the forecasts of the channel's own managers. José Miguel Contreras, CEO and promoter of La Séptima, assured just one day before the premiere that 1.5% would be "a reasonable audience to start with."

"Taking into account that we don't know if people are tuned in to us, we have to be above 1.5%. We expect 1.8% for the first two months," he added.

And although the first day has the call effect of the new, that 2.8% (which will now have to be maintained) is close to its medium-term forecasts.

"By the time 2027 arrives, we are planning in economic terms to be around 2.5% and throughout 2027 to be at 3%, which would give us sufficient profitability," stated Contreras.

The chain shows a profile with strengths in the following groups: By sex: Men (3.3%). By age: 13-24 (3.4%), 25-44 (3.3%), 45-64 (3.1%) and 65-74 (3.3%). By regions: Valencian Community (4.3%), Catalonia (3.7%), Madrid (3.7%), Rest (3.4%), Asturias (3.1%) and Galicia (3%). The average age of the chain is 57 years.

The most watched broadcast of the day was the interview with Carlos Body (9:32 p.m.) with 473,000 average audience and 3.7% share.