Yuka's ratings will now be displayed on the websites of major supermarket brands
Several major retail and cosmetics brands now display the Yuka score on their e-commerce sites.
Quick Look
The Yuka application, used by 23 million French people, is now integrated into the online sales sites of eleven brands, including Carrefour and Intermarché, to guide consumers in their food and cosmetic choices.
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Why It Matters
Yuka is an application for evaluating the composition of food and cosmetic products.
It may be a tool that you usually find in the aisles of your supermarket. The Yuka application is today used by 23 million French people to help them better understand the composition of the everyday products they buy. You can also benefit from it when you shop online.
In a press release published this Tuesday, Yuka explains that eleven brands have started offering this option over the past year on their online shopping site. Intermarché, Carrefour, Auchan Luxembourg, Chronodrive, Houra, La Fourche, Greenweez, Le Fourgon, Kazidomi, Bene Bono and even anti-waste Willy have taken the plunge. In the coming weeks, these brands will be joined by Biocoop, Naturalia and Picard.
“A major breakthrough”
On some sites, an item’s Yuka score appears next to the Nutri-Score. It can even be part of the search criteria. An initiative that Julie Chapon, the co-founder of the application, is delighted with: “Displaying the Yuka score directly on online products is a major step forward in helping […] consumers make more informed choices. We hope that all other distributors will follow quickly. »
This development does not only apply to supermarket products. Some cosmetics brands have also been seduced by the initiative. On the L’Arbre Vert, Caudalie, Garancia, Corine de Farme and Typology websites, you can already find the Yuka score in the product sheet.
Open Questions
- Which brands will be the next to adopt the tool?
