LG Electronics targets the AI ​​home market with Apple... 7 types including door locks to be released within the year

LG Electronics [066570] will launch seven types of Internet of Things (IoT) devices for smart homes jointly developed with Apple in the United States, Canada, and the United Kingdom within the year.

LG Electronics announced that it held a new product launch event in Manhattan, New York, USA on the 13th (local time) and introduced IoT devices incorporating artificial intelligence (AI) technology.

There are a total of 7 new products, including an indoor camera and two outdoor cameras, a doorbell, a door lock, a temperature controller, and a temperature sensor.

The two companies collaborated from the product conception stage, combining LG Electronics' home appliance manufacturing technology, residential space expertise, and Apple's platform and user experience capabilities.

According to the industry, jointly developed products between the two companies will be released under the LG Electronics brand, and LG Electronics will be responsible for manufacturing, sales, and customer support. Apple is known to have participated in design and feature development.

These products are linked to both LG Electronics' AI home platform 'LG ThinQ' and the Apple ecosystem. You can easily connect to mobile devices such as iPhone and iPad with a single touch.

A door lock equipped with multiple sensors analyzes the user's subtle movements and intent to enter and exit and automatically opens the door without any additional manipulation. If an abnormal situation occurs, such as an open door or unauthorized entry, a notification is also sent to the mobile device.

'Vision AI' technology is applied to camera-equipped products such as indoor and outdoor cameras and doorbells, allowing you to intuitively check the situation inside and outside the home. Customized notifications are also delivered immediately.

The thermostat analyzes the user's movement path, time zone, weather, etc. through iPhone and Apple Watch and controls indoor heating and cooling.

It also has a privacy protection function. The product is equipped with LG Electronics' security solution 'LG Shield' and Apple's data encryption technology.

This cooperation is also in line with the two companies' smart home business expansion strategies.

It is interpreted that Apple is expanding its product ecosystem in the smart home market where Amazon's 'Ring' and Google's 'Nest' compete, while LG Electronics is trying to expand its business area beyond existing home appliances and TVs to AI home devices and platforms.

LG Electronics' strategy is to significantly strengthen its IoT device lineup through new products, while expanding business opportunities in the global AI home market by linking with the Apple platform, which has more than 2.5 billion active devices worldwide.

Jeong Ki-hyun, head of LG Electronics' HS Platform Business Center, said, "We will provide a safe and intuitive AI home experience by combining LG Electronics' expertise in home appliances and home spaces, Apple's unrivaled user experience, and the strong security capabilities of both companies."