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BackLINE’s anti-noisy tool in the middle of the night will be charged! Silent messages are free for only 10 days
LINE’s anti-noisy tool in the middle of the night will be charged! Silent messages are free for only 10 days
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自由时报21 minutes agoTech2 min readChinaView original

LINE’s anti-noisy tool in the middle of the night will be charged! Silent messages are free for only 10 days

Exclusive for LINE Premium members, the free trial ends in about 6 years

Quick Look

  • LINE has confirmed that it has ended the free trial of "Silent Messages" and will turn this feature into an exclusive benefit for LINE Premium members starting from November 16.
  • General users must pay 165 yuan per month to continue using it.
  • This feature has been free for about 6 years since its launch in June 2020.

AI-generated summary

Why It Matters

LINE launched the "Silent Message" function in June 2020 and placed it on the LINE Labs experimental platform for users to try for free. It has been about 6 years ago. As LINE expands the benefits of Premium subscription members, this feature will bid farewell to the free era.

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LINE announced that the silent messaging function will be converted to a paid service starting from November 16. (Photo/Photo by reporter Wu Peihua)

Users who are accustomed to using LINE's "Silent Message" function, please note that LINE has confirmed to end the free trial and will convert silent messages to an exclusive benefit for LINE Premium members starting from November 16, which means that you will have to pay 165 yuan per month to continue using it.

The biggest advantage of "Silent Message" is that when sending a message, it will not trigger notification sounds, pop-up windows or push reminders on the other party's phone. Even if you suddenly think of something in the middle of the night and want to send a message to a friend, you don't have to worry about disturbing the other party's rest.

Silent Messages Free Trial for 6 Years

LINE launched "Silent Message" as early as June 2020, and has been putting this feature in LINE Labs for users to try for free for about 6 years. The so-called LINE Labs is an experimental platform used by LINE to test new features, allowing users to experience features that have not yet been officially launched. Now, as LINE continues to expand the benefits of Premium subscription members, silent messages will bid farewell to the free era and officially become a paid function.

For users who have not used "Silent Messages" and want to try it out during the last free period, they can go to LINE "Settings" → "LINE Labs" and turn on the "Silent Messages" function. Then enter text in the chat room and long press the send button. The "Silent Message" option will appear. Click it to send the message without disturbing the other party.

After the free service ends on November 16, general users will no longer be able to use this feature. If they want to continue sending silent messages, they must subscribe to LINE Premium.

Open Questions

  • What is the total number of LINE Premium subscribers?
  • What is the expected conversion rate for existing free users after converting silent messages to paid?
  • Will other features in LINE Labs also become paid?

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This article was originally published by 自由时报.

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