Ferrari Luce was criticized for its appearance, but sales are booming! CEO: Next year’s quota has almost been sold out

2026/11/08 15:57 Text/Reporter Su Minghan Picture source/Ferrari

Ferrari caused an uproar when it released its first electric car, the Luce, at the end of May this year. Not only did car fans continue to criticize, but the former chairman also criticized that the Luce should not bear the Ferrari Prancing Horse logo. However, the current market performance echoes the folklore of "the more aggressive the scolding, the better the sales."

The Ferrari Luce is sold out until the end of next year.

According to foreign media reports, the Ferrari Luce uses a different appearance and pure electric power. Orders are currently scheduled until the end of 2027. CEO Benedetto Vigna pointed out that the Luce planned to be sold next year has basically been sold out. Customers who have placed orders now have to wait at least a year to pick up the car, and the original target is to sell 2,500 Luce units in 2030.

The name Luce means "clarity and direction" and defines Ferrari's new 360-degree vision, from the motor to the battery pack, all made in Ferrari Maranello. The exterior design was handed over to LoveFrom, founded by Apple's former design chief Jony Ive and Marc Newson, who introduced a new design language. Luce's appearance has a shell-shaped glass cockpit body line, the halo taillight design is inspired by the 360 ​​Modena and 458 Italia, and the tire size is also the largest of Ferrari's mass-produced road cars.

The exterior design caused controversy, but the sales performance was even more popular.

The interior is also designed by LoveFrom, with clear mechanical physical buttons, knobs, levers and a display developed by Samsung, which perfectly combines it all. It is made of recycled anodized aluminum, Corning Gorilla Glass and high-grade leather materials, both in terms of texture and touch.

Luce adopts a four-motor drive configuration that can output a maximum horsepower of 1,050 horsepower and a torque of up to 101 kilograms. It is equipped with a 122kWh capacity battery and supports 800 volts. It can accelerate from 0-100 km/h in 2.5 seconds, accelerate from 0-200 km/h in 6.8 seconds, and has a cruising range of 530 kilometers.