Mark Gurman: Apple is working on the iPhone Duo Max model

Mark Gurman predicts that Apple is working on the iPhone Duo Max model and that it will set new standards in the foldable phone market.

Bloomberg editor Mark Gurman made remarkable predictions about Apple's future foldable smartphone strategy. According to the information shared by Gurman, technology giant Apple aims to launch the 'iPhone Duo Max' device, a larger screen version of the standard iPhone Duo model, in the coming years.

It has begun to become clear why this new product series, which was previously called 'Ultra' within the company, is called 'Duo'. It is stated that by choosing this naming, Apple aims to create a more flexible structure for different variations in the future.

Why Apple Preferred the Name Duo

The choice of the iPhone Duo name is considered a very strategic move in terms of Apple's brand strategy. Gurman emphasizes that Apple employees initially called the device 'iPhone Ultra', but the management turned to a simpler naming compatible with the Air and Pro series.

The term 'Duo' also forms the basis for other models that the company plans to launch in the coming years.

For example, it is stated that products such as 'Duo SE' with lower technical specifications or 'Duo Mini' with a clamshell design can be positioned much more naturally within this naming strategy. Unlike the restrictive nature of the term 'Ultra', 'Duo' allows Apple to appeal to different customer segments in foldable technologies.

Foldable Phones Are Becoming the New Standard

Mark Gurman claims that the iPhone Duo model developed by Apple will leave behind all other foldable devices on the market.

Apple's software adaptations, high-quality hardware components and the durability offered by the device form the basis of this expectation. According to Gurman, with Apple's entry into the market, foldable phones will no longer be a niche product but will become the 'new normal' for the general user base.

This device, which is highly anticipated in the technology world, will be decisive in terms of how the software interface will adapt to the foldable form factor.

If Apple can meet the expected high standards, the dominance of existing competitors in the foldable phone market could be significantly shaken. The company's hardware perfectionism seems to show itself in this new category as well.