Merzigo met with global media executives in Los Angeles

According to the statement made by Merzigo, the meeting held in Los Angeles, hosted by YouTube, brought together more than 80 senior media executives from around the world. Within the scope of the event, the future of the television industry and new business models developing with digital platforms were discussed.

Merzigo Founding Partner and CEO Yiğit Doğan Çelik met with YouTube EMEA President Pedro Pina at the organization and explained the business model developed in Türkiye and implemented on a global scale.

Çelik shared with the participants the operational model ranging from the adaptation of television productions to the digital environment, channel management, multilingual localizations and sustainable income generation on YouTube.

Merzigo, which contributes to bringing Turkish TV series to audiences in different geographies through digital platforms, has also carried this structure to international content owners.

Today, the company manages more than 6 thousand digital channels in more than 30 languages ​​with its operations based in Istanbul, London and Los Angeles, and reaches a monthly viewing volume of more than 17 billion.