Meta's new social media restrictions for teens welcomed by parents but seen as insufficient

For Elizabeth Cardner, a mother of two girls in Houston, Texas, Meta's new limits on how teenagers can use its platforms are a welcome sign that more people are aware of social media's potential dangers.

But, she tells the BBC, they probably won't help much in the long-term.

"It will save a few arguments at home, but it doesn't go far enough," she says.

This week, Meta announced new restrictions on its platforms - which include Instagram, Facebook and Whatsapp - as part of an $18bn (£13.25bn) settlement with US states in a lawsuit on social media's effects on children.

The company said it would set a daily two-hour time limit, hide the number of likes that a post receives, remove autoplay on videos, mute push notifications during school hours, and ban extreme make-up filters.

It also announced changes to its age-verification process and parental controls as well as agreeing to appoint an independent auditor to check the measures are implemented and maintained.

Many parents across the US see the restrictions as helpful, but are still sceptical. Those who spoke to the BBC described feeling stuck - where they feel they can't cut their children off from social media but also can't protect them from the harms they believe it causes - and they are waiting to see how much of a difference these new rules will make.

Cardner's 14-year-old, Paige, believes the restrictions will lead to "more real-life scenarios" and less "fake content", which she says dominates social media. She and her sister both approve of hiding the numbers of likes and restricting filters.

But Paige sees those gains as short-lived, "since AI is evolving".

"People will find new ways to have fake filters, and correct certain parts of their videos or pictures," she says. "So I think it'll help until people use other resources to try and find new ways to do that."

Cardner says banning her daughters entirely from social media would only result in them being left out by their peers.

"Damned if you do, damned if you don't," she says. "I don't think there's any winning on it."

The lawsuit was originally filed in 2023 by 29 US states, alleging Meta deliberately designed its platforms to be addictive and lied about risks. They also accused it of violating a federal law on collecting children's personal information.

The settlement - announced this week - included 48 states, plus the District of Columbia and three US territories.

Several studies have found social media to be harmful to mental health, especially for children. Last year, a BBC investigation found children were being exposed to content about bullying, suicide and weapons on social media platforms.

For Rose, Meta's settlement payment "is like throwing a couple of dollar bills at a problem", given how much money the company makes and how much she believes the industry profited from children during the pandemic.

Joanie Story, a mother of four boys in Long Island, takes issue with another part of Meta's announcement - its conditions involving other platforms.

The company will withhold $5bn of the settlement, and only release it if YouTube, TikTok and others also enter into similar agreements.

It also said it would further tighten its time limit to one hour if other platforms implement similar restrictions. Story sees that as "petty".

"That's like saying: 'You know, we have the ability to fix what is broken, but we're only gonna fix it halfway,'" she says.

Still, Story is greeting the new rules as "good controls". She says she saw what a lack of controls could do when two of her sons were accidentally exposed to explicit content on a non-Meta platform. One boy has been in therapy for four years, she says.