In Russia, Nike, Jordan and Adidas products are most often counterfeited

Brief retelling from RIA II

Most often in Russia, counterfeits are found among the brands Nike, Jordan, Adidas Originals, Louis Vuitton and New Balance.

Shoes remain the main category of counterfeit goods, but counterfeits are gradually moving beyond the traditional sneaker segment and are increasingly found among other categories.

MOSCOW, October 4 - RIA Novosti. Most often in Russia, counterfeits of goods from the brands Nike, Adidas, Louis Vuitton and New Balance are found, analysts from the trading platform DEVE found out for RIA Novosti.

“In the first half of 2026, DEVU users sent about 748 thousand products for verification through the online authentication service. Of these, approximately 307.5 thousand, or 41%, did not pass the verification due to signs of counterfeiting. Nike was in first place in the absolute number of identified counterfeits - 58,348 products, or 19% of the total volume of counterfeits,” the message says.

In second place with more than 48 thousand products and a share of 15.7% is Jordan, which is a subsidiary brand of Nike. This is followed by Adidas Originals - more than 17 thousand products, Louis Vuitton - almost 17 thousand, New Balance - more than 13 thousand and Balenciaga - 12.4 thousand counterfeits. The top ten also included Gucci, Fear of God Essentials, Dior and Bape.

It is noted that the share of counterfeits of Adidas Originals increased the most - from 1.8% to 2.3%. At the same time, Nike's share decreased from 8.3% to 7.8%, and Jordan - from 9.2% to 6.5%.

Shoes remain the main category of counterfeit goods: they accounted for 209.5 thousand identified counterfeits - two-thirds of the total. Clothing took up 18%, bags - 10%, accessories - 2%. At the same time, experts note that counterfeits are gradually moving beyond the traditional sneaker segment and are increasingly found among other categories.

More than half of the identified counterfeits were in the price segment from 5 to 15 thousand rubles. Another third came from goods costing from 15 to 50 thousand, and the share of products costing more than 150 thousand was 6%.