Homeplus Express increases sales by 172% after acquiring NS Home Shopping

Four-day customer appreciation event... “Sales increased by 172%”

(Seoul = Yonhap News) Reporter Cho Min-jung = Homeplus Express announced on the 1st that it will hold an event to give away 100 days rice cakes at stores nationwide to commemorate the 100th day since its acquisition by NS Home Shopping.

On this day, Baekil rice cakes will be given to the first 50 customers who purchase at Homeplus Express stores nationwide, and a customer appreciation event will be held for four days until the 4th.

Major grocery products such as Jeju House tangerines and Shinano Gold apples are offered at special prices, and the online mall provides discount coupons to 100 people every day for four days until the 4th, and all customers are also given a 5,000 won discount on purchases of 50,000 won or more.

Homeplus Express experienced a disruption in product supply after Homeplus entered into corporate rehabilitation procedures last year, resulting in a decrease in store product assortment and loss of customers.

Afterwards, NS Home Shopping stepped in as the acquirer and began to normalize product supply through payment guarantees to partners. After completing the acquisition process on June 22, operations continued under a new operating entity the following day.

The company announced that average daily sales increased by 171.6%, number of customers by 118.6%, and unit price by 24.2% compared to May 23 to June 22, when product supply was not smooth, and July 21 to September 24, after business stabilization.

During the same period, online sales increased by 184.3% and the number of orders increased by 157.4%.