
AI-generated summary
Onitsuka Tiger is a popular Japanese fashion brand. It was originally a brand owned by ASICS. It will be split from ASICS in 2027 and operate independently. Therefore, the release of its 2027 spring and summer series at Milan Fashion Week has attracted much attention.
Wang Jing flew to Milan to be a guest at the Onitsuka Tiger show. She chose a black plush collar flight jacket and a gray-blue plaid skirt, paired with MEXICO 66 SEREZA high heels, depicting a retro college style.
Japanese popular fashion brand Onitsuka Tiger is about to usher in an important turning point in 2027. It will officially spin off from ASICS and start the brand's independent operation stage. Therefore, the 2027 spring and summer series released at Milan Fashion Week has attracted much attention from the outside world, and it has accumulated energy to move forward through a new chapter.
49 outfits create style imagination
Onitsuka Tiger's newly released 49 sets of new works focus on the theme of "ENERGY STATION", bringing the "station" where they briefly stop, meet and start again during the journey onto the runway, symbolizing the communication and collision of people with different cultures, lifestyles and values during the movement, and echoing the brand's ready power to move forward. Taiwanese actress Wang Jing made a special trip to Milan to watch the show. Brand ambassador TWICE member MOMO, Japanese actor Tomohisa Yamashita, South Korean actor Kim Jae-won and others also attended the show dressed up, adding starry buzz to the show.
Please read on...
The light yellow shirt dress is combined with large-area tassels to emphasize the rhythmic beauty as it moves with the steps. The knee-length strappy boots also inject a sense of spontaneity into the overall look.
The new design takes "the fusion of tailoring and sports style" as the core, and achieves a balance between natural elegance and dynamic tension through the integration of meticulous materials and practical functions. For example, earth-toned suits are paired with silky shirts to outline a chain-wash style with rich visual layers; pink and light blue shirts are added with bows, and paired with leather miniskirts inspired by the motorcycle style of the 1960s, adding femininity to the neat look. The series also incorporates Grunge alternative rock aesthetic vocabulary and Western elements. Through the use of burnt-out velvet and a large number of tassels, it walks the line between glamor and rebellious attitude. Leather and low-waisted trousers appear alternately. It also allows the original clear boundaries of formal wear, street style and sportswear to be mixed and matched with each other, showing contemporary fresh energy.
The iconic Tiger Yellow is transformed into a close-fitting short-sleeved knitted top, paired with retro plaid shorts, belts and loafers to recreate the retro college look.
A multi-pocket vest paired with sapphire blue sports trousers provides a fashionable interpretation of outdoor functionality and sports style.
Join forces with Honda to control speed and style
The "mobile" spirit of the station also extends to the cross-border cooperation between the spring and summer series and Japan's Honda, bringing the soul of speed in motorcycle culture into clothing. Honda's classic Wing Logo runs throughout the entire series, not only appearing on bright yellow shorts, pink racing jackets and other items, but also re-deconstructing the functional vocabulary of racing equipment through lightweight mesh and knitted materials. The two parties even jointly created the concept motorcycle "Onitsuka Tiger Honda Mid Sports Concept" based on the newly developed middleweight Supersport model, allowing clothing, shoes and mobile tools to jointly build a complete world view of "ENERGY STATION".
Onitsuka Tiger brand ambassador and TWICE member MOMO was the first to ride on the concept motorcycle jointly created by the brand and Honda, walking the line between handsome and sweet. (Photo taken from IG@momo)
The Honda co-branded racing jacket is presented in pink and black and white contrasting colors, bringing a touch of femininity to the hardcore style.
The car jacket is presented in bright contrasting colors and matched with Honda's classic Wing Logo to emphasize the sense of speed while driving.
Continue to explore shoe design possibilities
Onitsuka Tiger's signature shoes also receive a new "Onitsuka Tiger Stripes" logo for the first time, reinterpreting the classic tiger paw pattern that has been highly recognizable for decades through a contemporary perspective. The classic MEXICO X66 is simultaneously replaced with retro metallic leather, and the Mule shoe style is extended for the first time. Tiger Yellow, floral print knee-strap high-heeled boots, metallic boxing-style high-heeled boots, loafers, etc. are also launched, walking between sports shoes and fashion shoes, reshaping a more complete Onitsuka Tiger shoe cabinet.
The 2027 spring and summer series are expected to be launched in the first half of next year. Please contact the store for details.
The gray tassel jacket is paired with bright yellow shorts with Honda Wing Logo. Through the collision of western style and motorcycle culture, it outlines a very fluid visual tension. The metallic boxing style lace-up boots elongate the proportion and spontaneity.
The combination of retro sports jacket and loose plaid trousers, paired with metallic leather MEXICO X66, creates new ideas through the collision of nostalgic elements and avant-garde materials.
【Hot Topics】
Jun Ji-hyun, 44, appeared at the airport without makeup
European and American celebrities are wearing SOREL snow boots
AI outlook — possibilities, not facts
Onitsuka Tiger 2027 spring and summer series will be launched in the first half of next year
Very likely · Within months

In recent months, nude manicure has emerged in London and global fashion circles, and is regarded as a symbol of quiet luxury, but it has also caused controversy: supporters believe that it is simple and saves time and money, while critics say it downplays the cultural contribution of black, Latino and Asian communities in nail art and may reinforce white supremacist beauty standards.

In the autumn and winter of 2026, the fashion circle bid farewell to the Mini Bag trend, and oversized tote bags returned to the mainstream, emphasizing practical functions and relaxed silhouettes. Brands such as FENDI, BOTTEGA VENETA, and SAINT LAURENT launched large-capacity bags that can accommodate laptops, documents, and other items, and combined retro designs and seasonal materials, becoming standard accessories for celebrity street photography and fashion weeks.

Swedish fashion brand J.LINDEBERG held its 2026 autumn and winter new products and 30th anniversary show on the 10th. The theme was "Style Thirty, Keep Moving Forward", presenting three major style series: competitive aesthetics, urban simplicity and Nordic nature. It also paid tribute to the brand's history with a bright pink 30th anniversary series. The men's 30th anniversary four-way stretch performance pants are priced at 6,980 yuan, and the exploration series long version turtleneck vest is priced at 9,980 yuan.

Two Chinese cousins in their 50s from Fujian and Heilongjiang provinces have revitalized Zhuang Jin brocade by wearing women's clothing made from the fabric, gaining viral social media attention and international customers despite family opposition.

Louis Vuitton's 2027 spring and summer men's wear series was released in Paris. Pharrell Williams uses surf culture, urban formal wear and the brand's travel spirit to depict the image of a contemporary gentleman without geographical restrictions.

The 2026 Autumn and Winter Paris Haute Couture Week focuses on the essence of haute couture, presenting four major aesthetic trends: sculptural silhouettes, workshop spirit, restrained colors, and dreamy narratives. Celebrities such as Han Shaoxi, Demi Moore, Cate Blanchett, Mingyu and Michelle Yeoh steal the spotlight with their personal looks.