OpenAI announces new features for businesses in ChatGPT

OpenAI announced on ChatGPT on Tuesday that it has made the "Businesses" feature available in beta. The new feature allows companies to own and manage their profiles on ChatGPT, update their information, and track how users interact with their business through the chatbot.

Companies will be able to own business records in ChatGPT through the tool called "Business Hub". After verification, they will be able to update their basic information and add product feeds with price and stock information.

According to OpenAI's statement, businesses will be able to collectively see the number of mentions and views, as well as the number of clicks on their websites, through this tool.

The other tool, called "Business Agents," will allow users to chat with a business's AI agent and get information about products and services. OpenAI is rolling out the feature initially to eligible e-commerce and online services businesses in the US.

OpenAI emphasized that it does not share users' chats and conversations with Business Agent with businesses. Businesses will only be able to access aggregated data when the number of chats or interactions exceeds certain thresholds.

According to the company's statement, businesses will be able to sponsor their own Business Agents and direct users to these agents from ChatGPT ads. Sponsored placements will be identified with a tag.

Existing OpenAI Enterprise customers and advertisers will be able to work with OpenAI representatives to own their businesses. Shopify sellers will be able to connect their stores via Business Hub or Shopify admin panel.