Businesses in ChatGPT opened as beta

OpenAI launched Businesses in ChatGPT in beta on November 10, 2026. According to the company's official statement, businesses can request their profiles within ChatGPT, update their information, and see aggregated insights into how people are interacting with them. Eligible businesses can also set up a Business Agent; however, this agent is currently limited to eligible e-commerce and online service businesses in the United States.

OpenAI shared the announcement with these words from its official X account. In the announcement published on the same day, he said that 1.2 billion people use ChatGPT every week. This figure is the company's own statement.

Who is Businesses in ChatGPT opened for?

Businesses can request their profiles through the Business Hub, which OpenAI describes on its official announcement page. The company says this is open to eligible businesses in locations where ChatGPT is available. Eligibility depends on industry, location and verification checks. To manage the demand, it is necessary to be the owner of the business or its authorized representative.

Methods such as work phone, work email, a DNS TXT record to be added to the website domain, or a Shopify store are offered for verification. According to the Help Center, an Ads account or ChatGPT Enterprise contract is not required. Existing Enterprise customers and advertisers can also move forward with their own OpenAI representatives. Shopify merchants can connect their stores from the Business Hub or Shopify admin; Eligible products are already available on ChatGPT via the Shopify Catalog.

Verified businesses can update their basic information, and retailers can add a product feed with price and availability. Authentication with Persona is also required to publish information, see insights, or set up an agent if appropriate. The blue verification badge only appears after the profile is confirmed, not when it is claimed. OpenAI also specifically states that requesting a profile does not guarantee a higher ranking or more sales. ChatGPT continues its independent recommendations.

What do insights show in Business Hub?

Verified businesses can see aggregated data from the last 28 days in Business Hub. These include mentions, site clicks, and discovery topics. Discovery topics summarize common themes in responses to the business's site.

The OpenAI Help Center clarifies the definition of a mention: for an online business, mentioning the brand name is not enough, ChatGPT needs to reference the website. In local businesses, it is counted as showing a result of that location. User chats and agent chats are not shared with businesses. A blank number does not mean that the activity is zero; The threshold, data collection or the fact that the report is not yet ready may also be effective.

What does Business Agent do and what does it not do?

When a business model appears in their response, the user can click on their profile. If an agent is available, he or she can start a separate chat to compare products or ask about the option that suits your needs. This conversation is clearly labeled, stands separate from the original ChatGPT conversation, and is distinct from ChatGPT's standalone replies.

In its current form, the agent does not complete purchases, reservations or order inquiries. It explains the products and policies such as returns and directs you to the site where the transaction will be completed. Direct shopping attempts have also been discussed on ChatGPT before; This new agent does not offer that type of payment flow.