The second wave of the Far East SOGO Taipei store’s anniversary celebrations has begun. From fashion shopping, home appliance replacement to keeping warm in autumn and winter, multiple discounts are available at once.
The 39th anniversary celebration of Far East SOGO Taipei store officially kicked off on November 5. The top customer base showed its strength, resulting in outstanding overall performance in the first four days of the anniversary. The unit price per customer bucked the trend and increased by 13%. The performance of jewelry, boutiques, home appliances and cosmetics all exceeded expectations. The second wave of anniversary celebrations will begin today (11th). Under the inducement of special offers and discounts, as well as the sharp increase in demand for warmth as the temperature turns cooler, Far East SOGO is deeply confident in its performance.
Far East SOGO's anniversary celebrations saw strong buying momentum, and industry players said they were equally optimistic about the second wave of performance.
Big Special Double 11 Offers Surprise Prices and Super Value Discounts to Meet Purchasing Needs
In order to give back to consumers, both the Zhongxiao Pavilion and the Fuxing Pavilion have a number of key plans. Consumers can use the China Trust SOGO co-branded card to give back up to 14%, as well as promotional programs such as a 300-yuan electronic coupon for purchases over 6,000 yuan from the seven major banks in the museum. Zhongxiao Pavilion also offers a number of discounted Easter eggs, including the "Big Special Double 11" gold mobile phone patches, popular beauty care products, shoes and bags, etc. at a surprise price of 1,111 yuan. The discount is quite sincere. For the first time, it has teamed up with six major group families including Manxin, Xingyu, Beiqi and Wacoal to launch exclusive discount products. As the weather turns cooler and the demand heats up, Zhongxiao Hall simultaneously attacks the "warm economy", offering discounts starting from 50% off on hundreds of selected men's and women's coats and jackets. Electric heaters and dehumidifiers, which are essential in winter, are also offered with up to 30% rebates. Cosmetics have launched a special discount group with extra rewards, and members will receive a WEDGWOOD blanket when the membership is full.
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Fuxing Hall: adidas Originals GAZELLE TEAM sports and casual shoes (men), original price 3,490 yuan, special price 1,699 yuan, limited to 15 pairs. (ONLY SOGO)
Fuxing Hall: Testoni DINAMICO leather casual shoes (men), priced at 7,100 yuan, limited to 20 pairs, exclusive SOGO gift coupon of 500 yuan, limited to 20 copies.
November 11th coincides with SOGO's birthday, and the Fuxing Museum's second wave of anniversary celebration discounts has been upgraded. It specially launched the "Happy SOGO Birthday - Buy One Get One Free" limited-time promotion, which gathers the most popular businesses in the museum, from makeup and skin care, fashionable women's shoes, sportswear for men, to home appliances and bedding, supermarkets and themed restaurants. A wide range of popular products are selected to offer great value buy one and get one free to fully meet consumer purchasing needs.
Zhongxiao Pavilion: YSL Limited Edition Long-lasting Perfect Light and Shadow 6-Color Cheek Palette, RMB 4,150.
Exclusive products welcome the change of seasons. App members can enjoy food discount coupons again
In the second wave of product recommendations, both Zhongxiao Hall and Fuxing Hall have launched exclusive products for seasonal warmth and high-end home appliances. Zhongxiao Hall recommends the Panasonic AI smart dual-control washer and dryer, which is limited to 10 units, at a special price of 86,400 yuan. In the apparel section, the NAUTICA kids hooded down jacket is on sale at a special price of 3,999 yuan. In addition, the "Meifu Meat" limited-time pop-up Fresh Mart has been introduced, focusing on New Zealand wet-aged sirloin steak.
Fuxing Hall: Royal Copenhagen palm flat-edged Tang grass dining porcelain set, original price 19,800 yuan, special price 15,000 yuan, limited to 50 sets.
Fuxing Hall recommends the HITACHI six-door inverter refrigerator made in Japan, which is limited to 20 units, with a special price of 87,900 yuan, and the REGATTA CLUB jacket, which is on sale for a limited time today, with a special price of 1,500 yuan. The buy-one-get-one-free promotion also includes GIORGIO ARMANI foundation, TRAVELER STATION luggage, and the PICO Italian silk bed set with an original price of 71,600 yuan and a special price of 13,800 yuan. city' super also offers a buy-one-get-one-free discount on fresh food and food, and App members can enjoy discount coupons for food.
Zhongxiao Pavilion: LG heat pump drum washing machine + mini washing machine (steaming, washing, dehydrating and drying), priced at 113,800 yuan, special price 99,900 yuan.
Zhongxiao Pavilion: BBL Premium printed 60/40 printed double white duck down duvet, original price 15,800 yuan, special price 4,980 yuan, limited to 40 pieces, free 100 yuan SOGO gift certificate. (ONLY SOGO)
In addition to rich product discounts, the second wave of in-store gifts are also highly attractive. This year, Far East SOGO has cooperated with Japan's Sanrio to launch an exclusive in-store gift. Today and tomorrow, a side backpack for light travel will be given out; from the 13th to the 14th, an environmentally friendly automatic umbrella can be exchanged; from the 15th to the 16th, a big-eared dog cloud sleep neck pillow will be available. Each one is practical and cute. In addition, the two stores have added "App Weekly Special Reward Gifts" on November 16. Zhongxiao Hall can redeem a "Fujitek Global Voltage Lightweight Multi-Purpose Cooker" with a single purchase of RMB 5,800 or more on that day; Fuxing Hall can receive a "Jundai Stainless Steel Double Boiler Set" with a total purchase of RMB 20,000 or more in the Fuxing Hall.
This two-store campaign that combines value-for-money rewards, topical exclusive products, and practical and cute in-store gifts will not only make consumers enjoy shopping at the end of the year, but is also expected to boost purchasing sentiment and achieve outstanding results for this year’s anniversary.
Come to the store today and tomorrow to receive the Sanrio light travel dual-purpose side backpack, which is both cute and practical.
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