Back遠東SOGO週年慶第二波開跑 忠孝館搶攻暖經濟大衣5折起 復興館生日慶加碼買一送一
遠東SOGO週年慶第二波開跑 忠孝館搶攻暖經濟大衣5折起 復興館生日慶加碼買一送一
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自由时报21 minutes agoBusiness3 min readChinaView translation

遠東SOGO週年慶第二波開跑 忠孝館搶攻暖經濟大衣5折起 復興館生日慶加碼買一送一

忠孝館與復興館推出買一送一、獨家商品與來店禮,搭配銀行回饋與App會員福利

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遠東SOGO台北店39週年慶進入第二波檔期,忠孝館與復興館推出大特惠雙11、買一送一、獨家商品及三麗鷗來店禮等優惠,搭配中國信託SOGO聯名卡與全館7大銀行回饋,業者對業績抱持樂觀態度。

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Why It Matters

遠東SOGO台北店39週年慶於11月5日正式開跑,首4日整體業績表現亮眼,客單價逆勢成長13%,珠寶、精品、家電及化妝品表現皆超出預期。

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遠東SOGO台北店週年慶第二波開跑,從時尚購物、家電換新到秋冬保暖,多重優惠一次到位。

遠東SOGO台北店39週年慶已於11月5日正式開跑,頂級客層發揮實力,造就週年慶首4日整體業績表現亮眼,客單價逆勢成長13%,包括珠寶、精品、家電以及化妝品的表現皆超出預期。今(11)日起進入週年慶第二波檔期,在特惠組與折扣的誘因下,加上氣溫轉涼保暖需求大增,遠東SOGO對業績深具信心。

遠東SOGO週年慶買氣旺,業者表示對第二波業績同樣抱持樂觀態度。

大特惠雙11祭出驚喜價 超值優惠滿足採購需求

為回饋消費者,忠孝館與復興館皆有多項重點企劃,消費者可搭配中國信託SOGO聯名卡高達14%回饋,以及全館7大銀行滿6,000元送300元電子抵用券等促銷方案。忠孝館更祭出多項加碼優惠彩蛋,其中「大特惠雙11」黃金手機貼片、人氣美妝保養及鞋包等商品1,111元驚喜價,折扣力道相當有誠意;更首度聯手滿心、星裕、比其與華歌爾等6大集團家族推出獨家優惠商品。隨著天氣轉涼換季需求升溫,忠孝館同步搶攻「暖經濟」,精選百款男女大衣、外套祭出5折起優惠,冬日必備的電暖器、除濕機也有最高回饋30%。化妝品則推出特惠組加碼回饋,會員滿額再送WEDGWOOD毛毯。

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復興館:adidas Originals GAZELLE TEAM運動休閒鞋(男),原價3,490元、特價1,699元,限量15雙。(ONLY SOGO)

復興館:Testoni DINAMICO牛皮休閒鞋(男),售價7,100元,限量20雙,獨家加贈SOGO商品券500元,限量20份。

11月11日適逢SOGO生日,復興館週年慶第二波優惠再升級,特別推出「SOGO生日 你快樂-超值買一送一大放送」限時加碼企劃,集結全館熱門業種,從彩妝保養、流行女鞋、運動男裝,到家電寢飾、超市及主題餐廳,精選多款人氣商品祭出超值買一送一,全面滿足消費者採購需求。

忠孝館:YSL限量恆久完美醇萃光影6色頰彩盤,4,150元。

獨家商品迎接換季 App會員再享美食折價券

在第二波商品推薦上,忠孝館和復興館皆針對換季保暖與高階家電推出獨家品項,忠孝館推薦限量10台的Panasonic AI智慧雙控洗烘衣機,特價86,400元,服飾部分則有NAUTICA kids連帽羽絨外套特價3,999元。另外還引進「美福肉品」限時快閃Fresh Mart,主打紐西蘭濕式熟成沙朗牛排。

復興館:Royal Copenhagen棕櫚平邊唐草餐瓷組,原價19,800元、特價15,000元,限量50組。

復興館則推薦限量20台的HITACHI日本製造變頻六門冰箱,特價87,900元,還有今日限日搶購的REGATTA CLUB外套,特價1,500元。買一送一活動更涵蓋GIORGIO ARMANI粉底、TRAVELER STATION登機箱,以及原價71,600元、特價13,800元的PICO義大利蠶絲床組;city' super生鮮與美食同樣推出買一送一優惠,App會員可再享美食折價券。

忠孝館:LG熱泵滾筒洗衣機+迷你洗衣機(蒸洗脫烘),售價113,800元、特價99,900元。

忠孝館:BBL Premium印花60/40印花雙人白鴨絨羽絨被,原價15,800元、特價4,980元,限量40件,贈100元SOGO禮券1份。(ONLY SOGO)

除了豐富的商品優惠,第二波來店禮同樣具備高度吸引力,今年遠東SOGO與日本三麗鷗(Sanrio)合作推出獨家來店禮,今明兩日送出輕旅兩用側背包;13日至14日可兌換環保自動傘,15日至16日則有大耳狗雲朵好眠頸枕,每一款都實用又萌趣。此外,兩館更於11月16日加碼「App週慶特別回饋禮」,忠孝館當日單筆消費滿5,800元以上可兌換「Fujitek富士電通全球電壓輕巧萬用鍋」;復興館全館消費累積滿20,000元以上則可獲贈「均岱鍋具不鏽鋼雙鍋組」。

這波集結超值回饋、話題獨家商品與實用萌趣來店禮的雙館攻勢,不僅要讓消費者在年末買得盡興,更有望順勢推升買氣,為今年週年慶衝出亮眼佳績。

今明兩日來店禮Sanrio輕旅兩用側背包,兼具可愛與實用性。

【熱門話題】

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MIDO美度復古TV電視機錶首度搭載COSC機芯

What to Watch

AI outlook — possibilities, not facts

  • 遠東SOGO週年慶第二波檔期將帶動業績持續成長

    Likely · Within days

  • 買一送一活動與三麗鷗來店禮將吸引大量消費者來店

    Likely · Within days

Open Questions

  • 第二波檔期具體結束日期為何?
  • 各項優惠的庫存與兌換名額是否有具體總量限制?
  • 週年慶整體預期業績目標為多少?

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