Santa Claus at the Post Office: campaign begins in Bahia with more than 100,000 letters available for adoption

The Correios 2026 Santa Claus campaign has started! More than 100,000 letters requesting children are available for adoption across the country. The initiative is in its 37th edition and aims to fulfill 100% of orders registered this year.

In Bahia, the state launch will take place next Tuesday (10), at 11 am, at Praça Central do Shopping Bela Vista, in Salvador.

Anyone who wants to participate can choose a letter in person, at participating adoption points, or online, through Blog Noel.

Requests are varied and range from dolls and remote control cars to bicycles and school supplies.

How to adopt a card?

To participate, simply choose one of the cards available, buy the requested gift and deliver it to one of the points indicated by the Post Office.

Gifts must be properly packaged and identified with the information in the adopted card. Delivery must be made in person, at the locations and times indicated on Blog Noel.

At the time of adoption, godmothers and godparents need to inform their CPF or CNPJ so that the Post Office can monitor the process and delivery of gifts.

The state-owned company warns that it does not distribute cards directly to homes. Official requests are available exclusively on the channels and locations informed by the campaign.

Who can send a letter?

Children who write directly to Santa Claus, public school students up to the 5th year of elementary school and children served by partner institutions can participate.

The Post Office encourages letters to be written by hand, as a way of stimulating creativity and writing. When registering, it is also necessary to inform the child's CPF.

Letters can be delivered to participating agencies or sent online. In this second case, you need to photograph or scan the handwritten text and send it via Blog Noel.

After being analyzed and approved according to the campaign criteria, the cards are made available for adoption.

To protect children, letters containing an address, telephone number or photograph are not accepted.

More than 7 million dreams come true

Over more than three decades, the Correios Santa Claus campaign has served more than 7 million letters.

In 2025 alone, approximately 305 thousand requests were adopted. For 2026, the goal is to once again obtain godparents and bridesmaids for all registered requests.

The initiative mobilizes public schools, Education departments, partner institutions, companies and the general population to provide a special Christmas for children in socially vulnerable situations.