For autumn holidays, Italy conquers Europeans, one in three chooses it

Even for the autumn holidays, Italy conquers Europeans: 28% of citizens choose it, the same share as Spain, ahead of Greece (20%), France (17%) and Portugal (16%).

What pushes European tourists towards Italy are above all the more convenient prices and offers compared to the summer season, indicated by 31% of those interviewed. This is followed by the pleasant and mild climate (29%) and the lower crowding of tourist resorts (24%). For 21%, what counts is the more favorable quality-price ratio compared to other European destinations, while another 21% appreciate the possibility of visiting cities of art, museums and cultural places with greater tranquility. 16% consider the greater ease in finding accommodation facilities and solutions suited to their needs to be important.

Autumn thus becomes an opportunity to discover an Italy different from the summer one: 16% are attracted by the landscapes and colors of the season, 14% by a more authentic and relaxed atmosphere and another 14% by the possibility of spending a few more days at the seaside thanks to the mild climate. This last aspect is particularly relevant for German tourists, among whom the share rises to 21%. Among the main European markets, Italy is the first destination indicated by Spanish tourists, with 35% of preferences. In Poland it ranks second, with 34%, behind Spain (37%). In Germany it is third, with 20%, after Germany (39%) and Spain (24%). In France it is second, with 24%, behind France itself (31%).

The French are particularly attracted by the cheaper prices (35%) and the possibility of visiting tourist destinations with less crowds (29%). For Spaniards, however, cities of art represent an element of strong attraction: 29% indicate the possibility of visiting museums and cultural places with greater tranquility. Poles show particular attention to the mild climate (33%) and the lower tourist influx (30%). Finally, Germans are more oriented towards seaside resorts: 21% indicate the possibility of spending a few days at the seaside among the factors that could convince them to choose Italy.

"Autumn - says Manfred Pinzger, president of Confturismo-Confcom - can represent a great opportunity for Italian tourism. The data tell us that Europeans are increasingly looking for quality experiences, accessible prices and less crowded destinations. Italy has all the characteristics to respond to this demand, thanks to the extraordinary variety of its offer: from cities of art to villages, from landscapes to food and wine traditions. It is necessary to enhance this heritage even outside the summer months, encouraging a greater distribution of tourist flows during the year and creating new development opportunities for the territories and businesses in the sector".