Travel, the most booked destinations for 2027 (and the most desired ones). Here are the trends

Italians have already booked flights to the most iconic European capitals: Paris, Madrid and London are on the podium. In the top 10 for flight bookings by compatriots, there are other European destinations: Barcelona, ​​Amsterdam, Budapest and Valencia. Rome is the only Italian destination in this ranking, in ninth place. But there are also destinations outside the Old Continent, such as Sharm El-Sheikh and New York.

Trends show that 2027 is already showing that demand for travel to cultural and sporting events will remain strong. eDreams ODIGEO analyzed the most frequent searches relating to events scheduled for next year, revealing travellers' interests. For popular events, including Eurovision, for example, there was a 390% increase in searches for Bulgaria (11-15 May) following the country's victory at Eurovision 2026. Additionally, K-pop group BTS will continue their “Arirang” world tour in 2027, with a 43% increase in overall searches for the Australian leg of the tour. Among the countries that have shown the greatest interest in searches year-over-year are Germany (+145%), France (+95%), Italy (+86%) and the United Kingdom (+85%). The recent Oasis tour announcement has also sparked interest in the travel world, driving bookings for spring 2027. Search trends have already seen a surge for several tour destinations in the UK and Europe, with Glasgow up 2380% and Munich up 1605%.

Considering the trends that characterize 2026, flight bookings by compatriots were mainly concentrated on short and medium-range destinations, with Barcelona in pole position ahead of Tirana and Paris. Also in the top ten are Catania (first Italian destination on the list), Madrid, Olbia, Amsterdam, Milan, London and Ibiza. Looking instead at the most growing destinations year on year for flight bookings by Italians, the first position is occupied by Turin (+59%), followed by Naples and Bordeaux. Excellent performances also for Seville, Alicante, Milan, Bologna, Florence, Alghero and Bari.

2026 in hotel bookings by compatriots sees Rome, Milan and Barcelona on the podium. Among the most booked also Naples, Florence and Turin. As regards the most growing destinations year on year for these stays by Italians, first place goes to Tirana, ahead of Palma de Mallorca. As regards hotel stays at an international level, Rome ranked fourth overall for bookings, while Cagliari Porto Sa Ruxi emerges as the fastest growing destination year on year (+78%).

The average trip length recorded for 2026 is in the 3-day range, with some distinctions between the flight and hotel booking segments. As regards flights, 37% of Italians' bookings were for a travel window of 3 to 4 days, 21% for two days and 20% for a period of 7 to 13 days. As regards hotel stays, 69% of 2026 bookings include from one to 2 nights, 22% 3 or 4 nights.

If the analysis of the favorite destinations at an international level shows all the attractiveness of Rome for foreigners both for this year and for 2027, the ranking of the most popular destinations for foreigners traveling to Italy confirms this data. Tourists who chose a Made in Italy holiday in 2026 came mainly from France (25%), Spain (23%) and Germany (16%).