Prices, Assoutenti: it's always more expensive-snow. New increases in ski pass rates, increases of +43% in 5 years

This year too, skiing in Italy will entail a greater expense for snow enthusiasts, with increases in ski pass prices, hotels and restaurants recorded in all the main mountain resorts in the country. This was reported by Assoutenti who, in view of the start of the new ski season, created a report comparing the trend of ski pass rates applied from 2021 to today.

The cost for a day ticket for the 2026/2027 winter season has risen in all the most well-known resorts, and reaches 89 euros per adult at the facilities of the Dolomiti Superski consortium, 75 euros in Courmayeur, 72 euros at Civetta, 69 euros at Sestriere - analyzes Assoutenti - Compared to the rates charged last year, the heaviest increase is recorded at the Courmayeur facilities, which mark +8.7%, +5.2% in La Thuile, +5% in Bormio, +4.5% those of Vialattea.

In terms of season passes, an adult in high season ends up spending 1,590 euros this year on ski passes for the Valle d'Aosta areas, an expense that rises to 1,876 euros if the Zermatt facilities are added to these. You need 1,300 euros for the Vialattea, 990 euros for the Dolomiti Superski (if purchased in advance by 24 December), 980 euros for Livigno. For season tickets, the increases compared to last year vary from +1.6% in Livigno to a maximum of +5% in Valle d'Aosta.

The real sore point comes in the comparison with the prices of ski passes charged in 2021: compared to 5 years ago for the day ticket, the increases today reach +43.3% in Livigno, +37% in Bormio, +36.6% on the Vialattea, +33.9% in Courmayeur, +32.8% on the Dolomiti Superski. For season tickets, the increases in 5 years show +34.7% in Valle d'Aosta, +24.5% in Livigno, almost +20% in Civetta.

«To the increases in ski passes must be added the increases that affect the accommodation facilities of the ski resorts, refuges, restaurants, ski lessons, sports equipment and all the ancillary services that revolve around winter tourism – underlines the president Gabriele Melluso -. A boomerang for operators in the sector which has distanced Italians from the snow year after year, profoundly changing the habits of families who are increasingly giving up skiing holidays: just think that between January and March 2026, as many as 2 million Italians gave up skiing holidays compared to the numbers recorded in the same period in 2019, with a loss in terms of turnover of 1.5 billion euros", concludes Melluso.