Project B Announces Hangzhou as First Stop of Inaugural Global Basketball Grand Prix
Quick Look
Project B announced Hangzhou as the first stop of its inaugural global basketball grand prix in January next year, with co-founder Russell Westbrook highlighting China's basketball energy and the league's mission to connect basketball with local culture.
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Why It Matters
Project B is a newly founded basketball league that announced its inaugural global basketball grand prix, with Russell Westbrook joining as co-founder and chief strategy officer after retiring from the NBA in August.
The newly founded basketball league Project B earlier this week announced the first stop of its inaugural global basketball grand prix: in Hangzhou in January next year.
“China has always had incredible energy around basketball, and I’ve experienced that personally throughout my career,” said Russell Westbrook, who retired from the NBA in August before joining Project B as co-founder and chief strategy officer last month.
“Project B is connecting basketball with culture in each place we play. I have deep respect for the history and tradition here, and also the constant drive to create what comes next. This combination is powerful.”
Open Questions
- What other cities will host stops in the global basketball grand prix?
- What is the full schedule and format of the inaugural season?
- How will Project B differentiate itself from existing basketball leagues?
- What cultural elements will be integrated into each event location?
