Kia deploys two PV5 cargoes to Sunchang, Jeollabuk-do... Expanding improvements in food accessibility

Kia is expanding its social contribution project ‘Move to You’ to improve food accessibility issues to Sunchang-gun, Jeonbuk Special Self-Governing Province.

Kia announced on the 8th that on the 6th, it held an event to expand the Move to You operation at ‘Dashi Youth Center’, a village living base in Sunchang-gun, Jeollabuk-do.

Move to You is a business that uses PV5 Cargo, which has a low floor structure and wide loading space, to deliver goods to elderly residents who are having difficulty purchasing food and daily necessities due to a lack of grocery stores in areas at risk of extinction due to population decline.

In March of this year, Kia signed a 'win-win business agreement (MOU) to respond to local extinction' with the Ministry of Public Administration and Security and started the Move to You project, and selected Uiseong-gun, Gyeongbuk as the first business site last July.

Sunchang-gun was additionally selected considering the fact that many towns and villages do not have supermarkets or convenience stores and that the proportion of elderly people is close to half of the total population.

Kia plans to deploy two PV5 cargoes to 65 villages in 7 myeons where the purchasing conditions for food and daily necessities are poor and the proportion of residents over 65 years old is high.

By using PV5 Cargo to deliver goods to bases such as community centers or senior centers that are highly accessible to residents, residents can conveniently purchase them at a reasonable price at those bases.

We plan to contribute to social interaction among the elderly and revitalization of local communities by operating integrated care programs.

Deok-Hyeon Lee, Executive Director of Kia's Sustainability Management Office, said, "By expanding the 'Move to You' region, we will be able to provide help to the elderly in more regions. We will continue to fulfill our social responsibility by contributing to improving the residential conditions of residents in areas with declining populations and resolving the problem of local extinction."