The NFL has confirmed that rap icon Jay-Z will perform at the 2027 Super Bowl in Los Angeles - despite his company Roc Nation producing the shows.
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Roc Nation has been producing the halftime show for the NFL since 2019 and extended the contract in 2024.
The NFL announced on Monday night that rap icon Jay-Z will be the featured act in the 2027 Super Bowl halftime show on February 14 at SoFi Stadium in Los Angeles. In doing so, the league confirmed the numerous rumors that had turned the football scene upside down in the past few days.
What's curious is that the rapper is not only one of the biggest music stars ever - but also the head of the halftime shows. In doing so, he has essentially committed himself to the halftime act, which not only football fans around the world look forward to every year.
His company Roc Nation has been producing the show for the NFL since 2019 and only extended the contract for another five years in 2024. According to information from this editorial team, Roc Nation collects around seven million dollars per show.
Jay-Z headlines the Super Bowl halftime show
Recently it was rumored that the NFL had not been able to agree on a contract with any artist for the Super Bowl show. And that Roc Nation has negotiated with Miley Cyrus and Justin Bieber. It is not unusual for two artists to be checked for availability at the same time.
In previous years, the show and a stage design were almost certain at this point in the season. The NFL's halftime show performers were last announced in September. Now it dragged on much longer - and Jay-Z apparently put the emergency brake on. At the end of September, “Bild” reported that he could take over himself if no suitable candidate was found for the show.
No show is watched more frequently in the USA than the Super Bowl. Kendrick Lamar, Rihanna and Usher, among others, performed at the halftime shows. The first Super Bowl at SoFi Stadium in 2022 featured a hip-hop medley with Snoop Dogg, Dr. Dre, Kendrick Lamar, Eminem and Mary J. Blige. This year's performance by Puerto Rican artist Bad Bunny reached 128 million viewers.
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