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Back台灣三星調漲手機售價 S系列漲幅最高達5000元
台灣三星調漲手機售價 S系列漲幅最高達5000元
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自由时报1 hour agoBusiness2 min readChinaView translation

台灣三星調漲手機售價 S系列漲幅最高達5000元

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台灣三星電子於10月1日起調漲手機售價,S系列漲幅約3000至5000元,A系列亦跟進。總經理陳啓蒙表示,漲價主因是記憶體與零組件成本上升。針對蘋果iPhone Duo開賣後Z系列是否漲價,陳啓蒙回應短期內不會。

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Why It Matters

受記憶體與零組件價格上漲影響,三星調整手機定價策略。

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三星今(1)日正式調漲手機售價,S系列漲幅約介於3000至5000元,A系列也跟進,至於摺疊手機Z系列是否會在蘋果摺疊機iPhone Duo開賣後調漲價格,台灣三星電子行動通訊事業部總經理陳啓蒙表示,短期不會。

蘋果iPhone 18 Pro系列新機9月18日甫開賣,三星就擬定S系列調漲價格。陳啓蒙指出,受記憶體跟零組件價格漲價影響,推升手機價格走揚,三星之前有吸收記憶體漲幅,但在因應趨勢下,10月1日調漲手機價格。

陳啓蒙說,S系列在調漲價格前的二到三週,銷售量明顯成長25%,而在蘋果摺疊機發表會後,確實看到三星摺疊機銷售和搜尋量都成長,目前其他品牌轉三星Z系列的比例不少,Z系列較前一代年成長30%。

至於iPhone Duo開賣後,三星Z系列是否也調漲價格,陳啓蒙說,短期不會。

iPhone Duo 10 月 16 日晚上 8 點在台灣 Apple Store 開放預購, 10 月 23 日正式開賣,台灣官方建議售價為7.49萬起。而三星 Galaxy Z 系列摺疊機方面,官方建議售價Galaxy Z Flip8 3.89萬元起、Galaxy Z Fold8 5.99萬元起、Galaxy Z Fold8 Ultra 6.59萬元起。

Open Questions

  • 未來是否會有更多型號跟進漲價?

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This article was originally published by 自由时报.

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