
AI-generated summary
Samsung Electronics is launching the Galaxy Tab S12 series to compete with Apple's iPad in the premium tablet market and is expanding its ecosystem through clip-type earphones and smart tags.
Samsung Electronics [005930] unveiled a number of new products on the 1st, including the premium tablet 'Galaxy Tab S12 Series', Galaxy's first clip-type wireless earphones 'Galaxy Buds On', and loss prevention device 'Galaxy Smart Tag 3'.
The Galaxy Tab S12 series increases productivity with a battery that can be used for up to 23 hours, the latest Galaxy artificial intelligence (AI) optimized for large screens, and the first Android tablet to be equipped with Adobe Photoshop.
The S12 Ultra has a 14.6-inch large screen with a thickness of 5.1 mm, and the S12+ has a 12.6-inch screen, and both products support the S Pen.
Both products are equipped with a dynamic AMOLED 2X display and support up to 1,600 nits of brightness.
The operating system (OS) is equipped with One UI 9 based on Android 17 and provides the latest Galaxy AI features. Note-taking and multi-window functions using the large screen have also been strengthened.
Samsung Electronics provides limited-time free access to ‘Google AI Pro’, ‘Adobe Photoshop Mobile Premium’, and ‘Notability’ to purchasing customers.
The Tab S12 series will be released in major countries, including Korea, on the 7th. It comes in two colors, gray and silver, and is available in 5G and Wi-Fi models.
Depending on memory and storage capacity, the S12 Ultra ranges from 1,899,700 won to 3,018,400 won, and the S12+ ranges from 1,549,900 won to 2,069,100 won.
Galaxy's first clip-type wireless earphones, 'Galaxy Buds On', will also be released on the 27th.
Clip-type earphones have the advantage of not blocking your ears, so there is less strain on your ears even when worn for a long time, and it is easier to perceive the surrounding situation.
Samsung Electronics announced that it optimized speaker and battery placement by analyzing and simulating data from various ear shapes to improve wearing comfort.
In line with the structure that does not block the ears, 'Twiboost speakers' that complement the low-pitched range were applied, and noise reduction technology that reduces sound leakage to the outside was also applied for the first time.
It supports conversations with Google Gemini, voice memos, and head gestures that recognize head movement, allowing you to use a variety of functions without taking out your smartphone.
It is released as a single black model and is priced at 299,000 won.
Galaxy Smart Tag 3 is a device that can be attached to belongings such as keys, bags, or pets to check their location.
It supports a lighter design than its predecessor, expanded navigation distance, support for iOS devices, faster location updates, and various notification functions.
It is released in two colors, white and black, and is priced at 44,000 won.
AI outlook — possibilities, not facts
The Galaxy Tab S12 series will have increased adoption among professionals and creators.
Likely · Within months
Galaxy Buds On will be popular among users who need to be aware of their surroundings.
Possible · Within weeks

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