
AI-generated summary
Apple first launched HomePod in 2018, but it struggled in the market, and the HomePod mini also failed to establish itself well.
Bloomberg "6-inch display format home hub unveiled on the 13th"
(Seoul = Yonhap News) Reporter Seonghan Lee = Apple plans to unveil the Home Hub on the 13th to target the smart home market, which it considers its next-generation core business, Bloomberg News reported on the 30th (local time), citing sources.
On this day, Apple plans to also announce the HomePod Mini, updated for the first time since its launch in 2020, and a new TV set-top box to be released for the first time since 2022.
These products are expected to serve as a stage to showcase Apple's new artificial intelligence (AI) assistant 'Siri AI', which Apple has been developing for several years. After several delays in launching Siri AI, it will be installed on iPhone, iPad, and Mac this month.
Bloomberg News pointed out that this will be a test to show the leadership of CEO John Turners, who took office a month ago, while aiming for a counterattack in the smart home market that was lagging behind Amazon and Google.
The newly released smart home hub has a square display shape about 6 inches in size and the thickness of an iPhone, and comes in two versions: wall-mounted and tabletop.
It identifies the voices and faces of household members and displays customized schedules, messages, notes, and preferred apps.
You can control lights, door locks, and thermostats in your home, and you can search for recipes, make video calls, and listen to music while cooking in the kitchen.
The new HomePod Mini and Apple TV set-top box, which will be released together, are equipped with high-performance processors that can run the Siri AI model while maintaining the existing design.
Bloomberg said, "Apple first released HomePod in the smart home market in 2018, but struggled, and HomePod Mini also failed to establish itself well. This time, we are trying something new by combining an AI-based operating system and display."
Apple is also developing a high-end version that increases the display size to 9 inches and has a robotic arm that can rotate and move 360 degrees.
AI outlook — possibilities, not facts
Apple will expand its smart home market share through the launch of Home Hub.
Possible · Within months

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