Saigon Beer - Alcohol - Beverage Joint Stock Corporation (Sabeco) determines that expanding international markets and promoting exports is one of the key directions. Enterprises not only seek more markets and partners, but also invest in production capacity, quality and product development to increase competitiveness in the international market.
One of the business's moves is to participate in the Vietfood & Beverage - ProPack Vietnam 2026 exhibition, taking place from August 6 to 8 in Ho Chi Minh City. At the event, Sabeco introduced its product system and beer brands to visitors, thereby strengthening connections with domestic and foreign partners. Participating in specialized forums is also part of the direction to expand cooperation and seek more opportunities to bring Vietnamese beer products to international consumers.
Ms. Patsy Lim, Deputy General Director in charge of Marketing at Sabeco, said that Vietnam's increasing role in global trade is creating more opportunities for domestic brands to reach international consumers. According to her, each new export market and international cooperation is an opportunity to showcase the quality, heritage and innovative spirit of the Vietnamese beer industry.
"Sabeco wants to continue to strengthen relationships with international partners and contribute to Vietnam's long-term export growth goal," Ms. Patsy Lim shared.
Sabeco's market expansion strategy is implemented in parallel with strengthening production capacity. With a total capacity of about 2.45 billion liters per year, the business currently exports products to more than 40 markets in many regions around the world.
In the first 6 months of 2026, Sabeco's export activities reached 139% of the plan, an increase of 221.2% over the same period in 2025. Instead of just focusing on output, Sabeco is aiming to increase brand value and product competitiveness in each market. Export expansion is therefore associated with brand promotion, finding partners, researching consumer needs and developing products in accordance with international market standards.
This is also a direction to help businesses gradually bring Vietnamese beer brands closer to global consumers, while enhancing the position of Vietnamese products in the international trade chain.
To maintain long-term export growth, not only production scale or distribution network is enough, but stable quality, innovation and meeting international standards are key factors to help beverage businesses compete.
Accordingly, Sabeco continues to invest in technology, modernize production and develop products to improve quality, operational efficiency and meet the diverse needs of consumers.
Sabeco's product capacity is also affirmed through many international awards. At the Melbourne Royal Australian International Beer Awards 2026, Saigon Lager Beer and Beer 333 won Silver Medals; Products such as Lac Viet Beer, Saigon Special Beer, Saigon Export Premium Beer and Saigon Chill Beer won Bronze Medals. Meanwhile, at the World Beer Championships - Spring Seasonals in the US, all four participating products won Silver Medals.
