Coach Şenol Güneş, in his speech at Brand Week Istanbul, stated that football has moved away from its essence with industrialization, money has become the goal and expenses without analytical planning produce disappointment.
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Coach Şenol Güneş made evaluations on the football industry at the Brand Week Istanbul event at Haliç Congress Center.
Coach Şenol Güneş attended a session at Brand Week Istanbul held at Haliç Congress Center and made statements. Stating that football has moved away from its essence with industrialization, Güneş said, "Sports branches have become industrialized. It has started to slip away from its essence. We all earn money from this business, but if we lose the profession, we lose everything. The essence of the profession is lost in the sports world, where money turns from being a tool to a purpose. We are living in a period when all understandings are destroyed. The lack of knowledge and rules turns the culture of competition in football into a war of destruction. Huge amounts of money are spent in football. The important thing is that it is for the benefit of the country. I did not have a manager in my period, but it should be under today's conditions. Modern "In football, individual talent alone is not enough; success is determined by the professional team work behind the field. When football turns into a giant market, the talents on the field lose the management of their own game to intermediaries. Uncontrolled resource expenditures without analytical planning produce constant disappointment instead of permanent success in football."
"I WANTED TO DO A PROJECT, THEY SAID I SHOULD BE THE PRESIDENT OF THE FEDERATION"
Stating that he wanted to do a similar project in football, giving an example of girls in Turkey who tend to take up volleyball, Güneş said, "It is very valuable for our female volleyball players to be successful, to promote our country and to make significant contributions to both families and the country. This branch needs to be managed correctly, set an example for children and increase their desire to be athletes. However, while raising athletes, it is also necessary to provide good education. I wanted to implement a similar project in football. I wanted to work on this issue. However, they told me that I should be the president of the federation. I do not need to be the president. "My knowledge and experience should be evaluated wherever they are," he said.
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Coach Şenol Güneş stated in a session at Brand Week Istanbul that football has become industrialized and moved away from its essence, money has become the goal and there are difficulties in training talented athletes in Türkiye.

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