
Coach Şenol Güneş made evaluations on the industrialization of football, its money-oriented structure and the problems of training players at Brand Week Istanbul.
Coach Şenol Güneş stated in a session at Brand Week Istanbul that football has become industrialized and moved away from its essence, money has become the goal and there are difficulties in training talented athletes in Türkiye.
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Şenol Güneş spoke about the football industry and athlete training within the scope of Brand Week Istanbul held at Haliç Congress Center.
Coach Şenol Güneş attended a session at Brand Week Istanbul held at Haliç Congress Center and made statements.
Stating that football has moved away from its essence with its industrialization, Güneş said, "Sports branches have become industrialized. It has started to slip away from its essence. We all make money from this business, but if we lose the profession, we lose everything. In the world of sports, where money becomes a goal rather than a tool, the essence of the profession is lost. We are living in a period when all understandings are destroyed. The lack of knowledge and rules turns the culture of competition in football into a war of destruction.
"BIG MONEY IS SPENT ON FOOTBALL"
Big money is spent on football. The important thing is that it is in the interest of the country. I didn't have a manager in my time, but it should be under today's conditions. In modern football, individual talent alone is not enough; Success is determined by the professional team work behind the field. When football turns into a giant market, the talents on the field lose the management of their own game to intermediaries. "Uncontrolled resource expenditures without analytical planning produce constant disappointment instead of permanent success in football," he said.
"I WANTED TO DO A PROJECT, THEY SAID I SHOULD BE THE PRESIDENT OF THE FEDERATION"
Stating that he wanted to do a similar project in football, giving an example of girls in Turkey who tend to take up volleyball, Güneş said, "It is very valuable for our female volleyball players to be successful, to promote our country and to make significant contributions to both families and the country. This branch needs to be managed correctly, set an example for children and increase their desire to be athletes. However, while raising athletes, it is also necessary to provide good education. I wanted to implement a similar project in football. I wanted to work on this issue. However, they told me that I should be the president of the federation. I do not need to be the president. "My knowledge and experience should be evaluated wherever they are," he said.
"ARDA GÜLER IS A STAR WHO CAN BE SHOWN AMONG THE TOP 5 PLAYERS IN THE WORLD"
The experienced coach pointed out that there are talented athletes in Turkey, but there are problems in training them, and mentioned that criticism is sometimes high. Şenol Güneş said, "A very important talent like Arda Güler has emerged from Türkiye. We are talking about a star who can be shown among the five best players in the world. This means that Turkey can produce. Türkiye has resources. It has athletes worth gold. However, we have difficulties in revealing and training them. I say these by giving an example from my own life.

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Coach Şenol Güneş stated at Brand Week Istanbul that football has become industrialized and moved away from its essence and money has become the goal. Güneş pointed out the lack of analytical planning and emphasized Arda Güler's worldwide potential.
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