The Ministry of Commerce imposed a total administrative fine of 7 million TL on 70 real estate and car dealership businesses that were found to have posted advertisements on Instagram, Facebook and TikTok platforms in violation of the legislation.
The following statements were made in the statement made by the Ministry on its social media account:
As a result of the investigations carried out by the Ministry of Commerce, a total administrative fine of 7 million TL was imposed on 70 real estate and car dealership businesses that were found to have posted advertisements on Instagram, Facebook and TikTok platforms in violation of the legislation. Thus, the number of businesses sanctioned in this context to date increased to 152, and the total amount of administrative fines imposed increased to 15.2 million TL.
SANCTIONS ARE ALSO APPLIED ON SOCIAL MEDIA PLATFORMS
An administrative fine of 20 million TL was imposed on Meta Platforms Istanbul Bilişim Hizmetleri Limited Company, and 4 million TL was imposed on TikTok Istanbul Digital Media and Advertising Limited Company, which was found to be not integrated with EIDS and did not fulfill its identity and authorization verification obligations.
The total amount of administrative fines imposed on Meta Platforms Istanbul Bilişim Hizmetleri Limited Company in this context reached 36.2 million TL.
PRICE INFORMATION MUST BE INCLUDED IN ADVERTISEMENTS
On the other hand, since it is considered that not including price information in real estate and vehicle advertisements published on social media platforms may lead to consumer grievances, the price information of the property or vehicle should also be included in the advertisement posts.
The Ministry of Commerce will continue to meticulously monitor real estate and vehicle advertisements published on social media platforms in order to protect consumers, prevent fake advertisements and advertisement pollution, and ensure transparency in the electronic commerce environment.
15.2 MILLION TL ADMINISTRATIVE PROCEEDINGS APPLIED TO 152 BUSINESSES
The Ministry of Commerce continues its inspections of real estate and vehicle advertisements published on social media platforms. While an administrative fine of 7 million TL was imposed on 70 real estate and auto gallery businesses that were found to have shared advertisements contrary to EIDS rules, the number of businesses sanctioned to date has reached 152 and the total penalty amount has reached 15.2 million TL.
Within the scope of the Electronic Ad Verification System (EİDS), which was implemented by the Ministry of Commerce to prevent fake advertisements, advertisement pollution and consumer grievances, inspections of real estate and vehicle advertisements published on social media platforms continue uninterruptedly.
It is mandatory to verify identity and authority in real estate and vehicle advertisements published electronically, including Instagram, Facebook, WhatsApp and TikTok. In order to include photos, videos and descriptions in social media posts, the advertisement link verified through EIDS must be shared and the images and descriptions used must belong to the real estate or vehicle subject to the verified advertisement.
