
The website and app of the creators Luigi Calagna and Sofia Scalia have been temporarily suspended for technical interventions, after legal action by the consumer association which denounces unfair practices in the online shop aimed at children
AI-generated summary
Me against You are a couple of digital creators widely followed by children and pre-adolescents in Italy, known for videos on YouTube, merchandising and live events. In recent months they have attracted criticism for commercial initiatives perceived as exploitative of their young audience, including the paid wedding show and the online shop with affiliate links integrated into the gaming content.
Since yesterday afternoon the "Me against You" website has been unreachable. A message for users reports that "the website is temporarily suspended for technical updating and optimization". "We apologize for the inconvenience and we are working to make the site available again as soon as possible" the message continues.
The appeal of Non-Profit Consumerism
However, the suspension comes after, last week, the consumer association Consumerismo No Profit filed an appeal with the Civil Court of Palermo against the company of the couple of digital creators Luigi Calagna and Sofia Scalia, followed by millions of children. The injunction action asks the judges to order the cessation of the unfair practices carried out by the company attributable to the couple. "Specifically - we read in the appeal - the website mecontrote.it and the app of the same name represent an entertainment environment built for children and pre-adolescents: within the site and app, without any separation from the recreational contents, there is the "Shop" section with the imperative call to action "Go to the shop!", which refers to an Amazon storefront with affiliate links". Last June 9, Consumerismo had already reported the critical issues to the Antitrust, also requesting the transmission of the privacy profiles to the Guarantor.
The wedding for paying guests in Milan
The two creators ended up at the center of controversy in recent weeks for having "celebrated" their wedding in front of an audience of paying children at the Unipol Dome in Milan. The show, including the ceremony, concert, dancing and fireworks, required the purchase of a ticket with a price ranging between 48 and 110 euros, with the possibility of being received by the spouses before the show with an additional 250 euro pass. A show naturally for profit but for the little "guests" it was presented as a real wedding.
In-depth analysis
Me against You, Luì and Sofì's wedding show in Milan
AI outlook — possibilities, not facts
The Civil Court of Palermo could order the cessation of unfair practices in the Me against You online shop
Possible · Within weeks
The Italian Antitrust could launch an investigation into the commercial practices of Me against You after the report by Consumerismo No Profit on June 9th
Possible · Within months

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