Spotify Audiobook Service Comes to Turkey

Spotify expands to more than 180 markets with audiobook expansion. More than 350 thousand books will be offered in the new period, including Türkiye.

Spotify is preparing to make its biggest expansion yet for its audiobook service. As part of the Spotify audiobook expansion, this section, currently available in 22 markets, will expand to more than 180 countries by the end of 2026.

Türkiye is among the countries where the service will be made available within this expansion plan. Users will have the opportunity to access a large audiobook library through the platform.

Global Expansion and Content Diversity

With this global expansion by Spotify, more than 750 million people will be able to access audiobooks or purchase books directly on the platform. More than 350 thousand books will be offered to users in new markets and the created catalog will cover more than 120 languages.

New catalogs will also be added to the service in different languages ​​such as Spanish, Portuguese, Italian and Polish. Spotify's audiobook deals with publishers and authors will not be exclusive.

In this way, the same works can continue to be presented on different platforms. The access model for audiobooks will vary from country to country.

Eligible Premium subscribers in markets such as Italy, Spain, Portugal, Brazil, Mexico, Colombia, Poland, Chile, Norway and Peru will be entitled to listen to 12 hours of audiobooks per month within their existing subscription. Users who need more listening time will be able to add the Audiobooks+ package to their existing subscription.

In many markets in Africa and Asia, as well as in Argentina, Audiobooks+ will be one of the main options for accessing audiobooks. Users will also be able to purchase a particular book directly and add it to their library, regardless of the listening time quota.

Pricing and access options offered will vary by country. The Audiobooks+ service has reached over one million subscribers in just over a year.

The service's annual recurring revenue exceeds $100 million. The number of monthly audiobook listeners on Spotify has increased by approximately 40 percent in the last year, and total listening time has increased by more than 30 percent.

Page Match Feature and New Subscription Options

Spotify is also updating its Page Match feature, which allows switching between audiobooks and physical or digital books. After scanning the ISBN barcode of the book, users will be able to enter the page number they are on and go directly to the same section in the audiobook.

Launched in February, Page Match has been used by more than a million people so far. The feature supports more than 30 languages ​​and can be used for users who want to continue where they left off between a printed book, e-book and audiobook.

Audiobooks+ is also expanding to student subscriptions. Starting in November, Student subscribers in Ireland, Belgium, Austria and Finland will be able to purchase additional listening time.

Premium Family and Duo members also have access to 15 hours of audiobook listening time per month through the recurring Audiobooks+ add-on. Türkiye is among the markets where audiobook services will be opened by the end of 2026.

However, it has not yet been announced whether a certain monthly listening time will be included in the Premium subscription in Turkey and how the Audiobooks + package will be priced. How do you think Spotify's expansion strategy will affect the audiobook market?